Creative Showcase

Helipad / Sprint

Submitted By Megan Maupin

Description

For the launch of Sprint’s Kyocera Torque smartphone on Sprint’s Push-to-talk network (Sprint Direct Connect) Leo Burnett and Digitas created the “Helipad” interactive television spot. In the spot, Tom sets up a Sprint call-center directly underneath a massive helicopter. Why? Because he can! On the Torque, you can hear and be heard in crazy loud environments.

But the interactive element is what makes this spot special. In the commercial, Tom says, “Call me! Seriously, this is really happening!” Viewers were able to call into a number that flashed across the screen and reach Tom directly. Users were able to hear first-hand how he sounds talking on the device, which is specially designed to make it so you can hear and be heard in loud places.

Objective

The campaign draws attention and raises awareness about the Kyocera Torque, the newest device on Sprint Direct Connect.

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