Creative Showcase
Bad News Bag / Delhi Police
Submitted By Smit Agrawal
Description
'The Bad News Bag' is a paper bag made of old newspapers but what is unique about it is that all the stories they carry are of drunk driving casualties on New Year Eve.
The intended purpose was to dissuade people from indulging in drunk driving on New Year Eve specifically and also in general.
To know more youtube 'BAD NEWS BAG'
Objective
Cases of drunken driving see a sharp spike on the New Year Eve. In the spirit of celebration people completely ignore the danger they put themselves and others into by taking the wheel under influence.
Delhi Police wanted to discourage this behaviour. What was needed was an effective reminder. A reminder that would force everyone to think twice before they took the wheel under influence. Delhi Police wanted us to come up with such a reminder.
Client
Delhi Police
Agency
Eleven Brandworks
Media
Outdoor
Market
Public Service
Credits
Art Director
Smit Agrawal
Creative Director
Aneesh Jaisinghani, Kapil Batra
Director
Prateek Bhardwaj
Photo Illustrator
Shashi Chauhan
Photographer
Vikas Maurya
Production Company
Sound Stream Studios
Writer
Vaibhava Bhatnagar
Views
1165
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