Creative Showcase

The Text / Sprint

Submitted By Megan Maupin

Description

As one of the most recognizable names in the NASCAR Sprint Cup Series, Dale Earnhardt Jr. knows the risks of being distracted while driving. Throughout April (distracted driving month) he’s lending his expertise in a new TV spot by Team Sprint - Leo Burnett and Digitas - to educate drivers about the Sprint Drive First app which helps drivers avoid the distraction of texting while driving.

Objective

The hilarious 30-second spot features Earnhardt using the Sprint Drive First mobile application, which can block and send automatic replies to text messages while you drive. The overarching message of the campaign is that driving isn’t the problem, and texting isn’t the problem; “and” is the problem – as in texting “and” driving. The applications allows us all to live without the “and.”

Technical Challenge

Client/Ad or Campaign: Sprint
Spot: "The Text"
Agency: Leo Burnett/Team Sprint
Global Creative Director: Susan Credle
Executive Creative Director: Michael Boychuk
SVP Creative Director: Chris Cole, Mark Wegwerth
Copywriter: Ray Johnson
Associate Creative Director: Sam Taylor
Executive Producer: Nicky Furno
Producer: Craig Clark
Production Company: Hungry Man
Director: Scott Vincent
VFX/SPX: Sol Design
Editorial: Cutters
Editor: Grant Gustafson

Client

Sprint

Industry

Telecommunications

Agency

Team Sprint - Leo Burnett and Digitas
leoburnett.com

Media

Television

Market

Technology

Views

710

 

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