Creative Showcase
Tube / Walgreens
Submitted By Melanie Mahaffey
Description
Walgreens and GSD&M recently rolled out new enhancements to Walgreens' Balance Rewards loyalty program by rewarding customers for their healthy actions – the first of its kind in the category. People will not only get 500 rewards points when they refill prescriptions or get immunizations, but they will also earn 20 points for every mile they walk or run as well as every time they log their weight on Walgreens.com/balance. The site will even sync with existing devices like FitBit, BodyMedia, and Withings to make it easy to earn points on these activities. Creative assets include TV, rich media and standard flash banners, national/local radio and a partnership with Alison Sweeney in which she'll discuss ways to get, stay and live well.
Credits
Account Executive
Nancy Ryan, Shawn Mackoff, Elizabeth Brown, Stacey Szydlik
Agency Producer
Bill Wine (Executive), Abigail Hinojosa, Sara Cherry
Art Director
Todd Nolley
Content Strategist
Michelle Dickens
Creative Director
Jay Russell (Executive), Victor Camozzi (Group), Bryan Edwards (Group), Christopher Colton, Travis Waid
Designer
Natl TV/Jared Libitsky, Zachary Wakefield
Director
Robert Logevall
Editor
Sam Selis - Beast Austin
Music & Sound
Dogwalk Music
Photographer
Giorgio Scali
Producer
Kira Carstensen (Executive), Anna Joseph (Line)
Production Company
Supply & Demand Integrated
Writer
Barrett Michael
Views
902
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