Creative Showcase

Carvel Mad Scientist / Carvel Ice Cream

Submitted By David Cohen

Description

Many people who grew up with Carvel recall the strange yet memorable ads featuring their Fudgie the Whale ice cream cake. Today, Carvel returns to the airwaves with quirky, offbeat :15 ads featuring Fudgie as their new spokesman. Seems like Fudgie may need to get out more. All spots were created under a very tight budget by FOCUS Brands' internal creative department with animation by Primal Screen.

Objective

In recent months, Carvel franchisees have dealt with Hurricane Sandy and then ice storms. The Carvel TV's goal was to help raise awareness for the crucial summer months.

Technical Challenge

The budget for four television spots was very, very, very tight. It meant we had to do illustration, only one voice over and we ate peanut butter and jelly for weeks. On top of budget considerations, the brief changed three times. Despite these obstacles, the team was able to have a fun idea for a Carvel Icon, Fudgie the Whale. Then Primal Screen did a fabulous job making it come to life.

Client

Carvel Ice Cream

Industry

Ice Cream

Agency

Focus Brands
www.focusbrands.com

Media

Television

Market

Food

Credits

Account Executive

Lori Peterson

Agency Producer

Sandy Tyler

Art Director

Ross Gibson, Dave Taylor

Creative Director

Ben Lee

Illustrator

Rob "Vegas" Shetler

Music & Sound

Company 3

Production Company

Primal Screen

Writer

David Cohen

Views

869

 

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