Carvel Mad Scientist / Carvel Ice Cream
Submitted By David Cohen
Many people who grew up with Carvel recall the strange yet memorable ads featuring their Fudgie the Whale ice cream cake. Today, Carvel returns to the airwaves with quirky, offbeat :15 ads featuring Fudgie as their new spokesman. Seems like Fudgie may need to get out more. All spots were created under a very tight budget by FOCUS Brands' internal creative department with animation by Primal Screen.
In recent months, Carvel franchisees have dealt with Hurricane Sandy and then ice storms. The Carvel TV's goal was to help raise awareness for the crucial summer months.
The budget for four television spots was very, very, very tight. It meant we had to do illustration, only one voice over and we ate peanut butter and jelly for weeks. On top of budget considerations, the brief changed three times. Despite these obstacles, the team was able to have a fun idea for a Carvel Icon, Fudgie the Whale. Then Primal Screen did a fabulous job making it come to life.
Carvel Ice Cream
Ross Gibson, Dave Taylor
Rob "Vegas" Shetler
Music & Sound