Creative Showcase

Before/After / Animal Care Society

Submitted By Kevin Miles

Description

new work for The Animal Care Society, a nonprofit that saves dogs and cats from euthanasia. Rather than using disturbing imagery, we chose to tell the uplifting true story of Betsy, a dog that was actually saved by The Animal Care Society. It's our hope her heartwarming example will help raise much needed funds to help The ACS save countless more animals. We hope you feel it meets your high creative standards so your readers will get to hear about The Animal Care Society and its good works.

Objective

Our objective is to inform and educate animal lovers about how the Animal Care Society in Louisville, KY uses the the donations it receives to save countless dogs and cats.

Technical Challenge

The technical challenges mainly involved making sure the images in the ad are representative of what cases which are processed into the Animal Care Society look like on the desk of the veterinarians and vet techs that care for the animals. There was also the challenge of making the type in the ad look as if it was actually printed on the paper in the environment.

Credits

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