Creative Showcase
Guitar / Blum
Submitted By Steve Dunkley
Description
Tuning a guitar requires very little effort and zero tools. In the Guitar Ad, we are comparing that ease to the ease of installing a drawer with Tandem plus Blumotion.
Objective
The goal of the Guitar Ad was to target woodworkers and illustrate how easy it is to install a drawer perfectly every time when you use the new Tandem plus Blumotion drawer runner system from Blum. You only have to use one tool. Your finger.
Technical Challenge
The challenge was to take two different objects and merge them while still maintaining the beauty of each object. Cabinet makers are also very familiar with all types of wood, so we had to make sure that the wood we chose was beautiful and exotic enough for a guitar-lover but could be realistically used to manufacture cabinetry. To accomplish all these things, we built the image with CGI using Tigerwood and the neck of a Fender guitar as reference. The result was compliments and inquiries from the woodworking community.
Client
Blum
Industry
Cabinetry Hardware
Agency
Luquire George Andrews
www.lgaadv.com
Media
Market
Cabinetry Hardware
Credits
Account Executive
Philip Tate
Art Director
Ellen Huffman
Creative Director
Steve Dunkley, Jennifer Jones
Photo Illustrator
Hac Job (Creative Imaging & Post Production)
Writer
Rob Healy
Views
1209
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