Creative Showcase

Guitar / Blum

Submitted By Steve Dunkley

Description

Tuning a guitar requires very little effort and zero tools. In the Guitar Ad, we are comparing that ease to the ease of installing a drawer with Tandem plus Blumotion.

Objective

The goal of the Guitar Ad was to target woodworkers and illustrate how easy it is to install a drawer perfectly every time when you use the new Tandem plus Blumotion drawer runner system from Blum. You only have to use one tool. Your finger.

Technical Challenge

The challenge was to take two different objects and merge them while still maintaining the beauty of each object. Cabinet makers are also very familiar with all types of wood, so we had to make sure that the wood we chose was beautiful and exotic enough for a guitar-lover but could be realistically used to manufacture cabinetry. To accomplish all these things, we built the image with CGI using Tigerwood and the neck of a Fender guitar as reference. The result was compliments and inquiries from the woodworking community.

Client

Blum

Industry

Cabinetry Hardware

Agency

Luquire George Andrews
www.lgaadv.com

Media

Print

Market

Cabinetry Hardware

Credits

Account Executive

Philip Tate

Art Director

Ellen Huffman

Creative Director

Steve Dunkley, Jennifer Jones

Photo Illustrator

Hac Job (Creative Imaging & Post Production)

Writer

Rob Healy

Views

1055

 

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