Guitar / Blum
Submitted By Steve Dunkley
Tuning a guitar requires very little effort and zero tools. In the Guitar Ad, we are comparing that ease to the ease of installing a drawer with Tandem plus Blumotion.
The goal of the Guitar Ad was to target woodworkers and illustrate how easy it is to install a drawer perfectly every time when you use the new Tandem plus Blumotion drawer runner system from Blum. You only have to use one tool. Your finger.
The challenge was to take two different objects and merge them while still maintaining the beauty of each object. Cabinet makers are also very familiar with all types of wood, so we had to make sure that the wood we chose was beautiful and exotic enough for a guitar-lover but could be realistically used to manufacture cabinetry. To accomplish all these things, we built the image with CGI using Tigerwood and the neck of a Fender guitar as reference. The result was compliments and inquiries from the woodworking community.
Luquire George Andrews
Steve Dunkley, Jennifer Jones
Hac Job (Creative Imaging & Post Production)