Creative Showcase
Cai, Cai, Balao / Disque-Denuncia
Submitted By Felipe Gaucho
Description
In order to make people realize how dangerous sky lantern release is and show them the importance of reporting this kind of crime, a Facebook application called "Cai, Cai, Balão" was created to let people send virtual sky lanterns to their friends. Launched in St. John's festivities, it quickly spread sky lanterns over the timeline, generating several spam reports. Due to strong rejection, "Cai, Cai, Balão" was shut down by Facebook as planned. In the end, all users who interacted with the application received a notification with a link which led them to a message from Disque-Denúncia.
Objective
The objective of this application was make people realize how dangerous sky lantern release is and show them the importance of reporting this kind of crime.
Technical Challenge
The bigger challenge was make people reject the message and report as spam. But in the end the application was shut down by Facebook as planned.
Cai, Cai, Balao
apps.facebook.com/caicaibalao
Client
Disque-Denuncia
Industry
Crime Denouncing Helpline
Agency
Agencia3
www.agencia3.com.br
Media
Interactive
Market
Public Interest
Credits
Account Executive
Angelo Ferrari
Agency Producer
Deborah Peixoto
Art Director
Daniel Bonela
Creative Director
Luis Claudio Salvestroni
Music & Sound
Nova Onda
Production Company
dsone
Writer
Felipe Gaúcho
Views
726
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