Creative Showcase

Cubicle Contagion / Canvas

Submitted By Adam Paul

Description

Cubicle Contagion was executed as a web spot to promote the Canvas Brand. Canvas is a cloud-based software service that enables users to collect information using mobile devices, share that information and integrate with existing backend systems.

The spot presents a traditional, paper-based office as a moldy 70's era horror film overtaken by a 'paper virus' known as Acute Paper Influx Syndrome (A.P.I.S.).

Full Spot: http://www.youtube.com/watch?v=rq_xv_RDjtQ

Objective

The objective was to execute a funny, shareable web spot that could be repurposed for different running times, with potential serialization in the future. On a start-up budget.

Technical Challenge

Maximizing a tight budget is always a challenge, but in this case, we were also shooting a completely different spot on the same day. We doubled our cast between spots, utilized a flexible location and relied on deft scheduling from producer Jed Mortenson. Our VFX challenges were managed by Herman Nieuwodt, creating a creeping, flying paper menace photo-realistic on a budget.

Credits

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