The One Club / Creative Showcase

Creative Showcase

Every Traveler Deserves a Home / Airbnb

Submitted By Pereira O'Dell

Description

The campaign, "Every Traveler Deserves a Home" takes a creative spin on travel by offering the ultimate home experience to the ultimate traveler – migratory birds. A team of artists were commissioned to replicate 50 birdhouses inspired by Airbnb spaces.

Objective

The campaign’s goal is to help build awareness for the brand, among hosts and guests. A short film airing online, on TV and in cinema takes a peek inside the artists’ creative process as they travel to unique Airbnb spaces, craft ornate birdhouses at their shops, and then unveil them together at the Tree of Life. The birdhouses are on public display in New Orleans at Audubon Park’s Tree of Life on December 16-22.

Every Traveler Deserves a Home

http://birdbnb.com

Client

Airbnb

Industry

Hospitality

Agency

Pereira & O'Dell
http://www.pereiraodell.com

Media

Integrated Branding

Market

Culture, Leisure and Sports

Credits

Account Executive

Gary Theut, Marisa Quiter, Jen Wantuch

Agency Producer

Jeff Ferro, Susan Crimley, Elisa Moore, Victoria Whitlow, Erin Davis

Art Director

Rafael Rizuto

Content Strategist

Nick Chapman, Molly Cabe, Beth Windheuser, Sara Lezama, Joshua Brandau, Jasmine Summerset, Pete Fishman

Creative Director

PJ Pereira, Jaime Robinson, Rafael Rizuto, Eduardo Marques

Director

Alma Har’el

Editor

Therapy Studios

Music & Sound

Dror Mohar, Branden Spencer

Photographer

Edu Grau

Producer

Brian Latt , Danielle Peretz, Dustin Callif, Oliver Fuselier

Production Company

Tool

Programmer

The Mill

Writer

Eduardo Marques

Views

811