Creative Showcase
Every Traveler Deserves a Home / Airbnb
Submitted By Pereira O'Dell
Description
The campaign, "Every Traveler Deserves a Home" takes a creative spin on travel by offering the ultimate home experience to the ultimate traveler – migratory birds. A team of artists were commissioned to replicate 50 birdhouses inspired by Airbnb spaces.
Objective
The campaign’s goal is to help build awareness for the brand, among hosts and guests. A short film airing online, on TV and in cinema takes a peek inside the artists’ creative process as they travel to unique Airbnb spaces, craft ornate birdhouses at their shops, and then unveil them together at the Tree of Life. The birdhouses are on public display in New Orleans at Audubon Park’s Tree of Life on December 16-22.
Every Traveler Deserves a Home
http://birdbnb.com
Client
Airbnb
Industry
Hospitality
Agency
Pereira & O'Dell
http://www.pereiraodell.com
Media
Integrated Branding
Market
Culture, Leisure and Sports
Credits
Account Executive
Gary Theut, Marisa Quiter, Jen Wantuch
Agency Producer
Jeff Ferro, Susan Crimley, Elisa Moore, Victoria Whitlow, Erin Davis
Art Director
Rafael Rizuto
Content Strategist
Nick Chapman, Molly Cabe, Beth Windheuser, Sara Lezama, Joshua Brandau, Jasmine Summerset, Pete Fishman
Creative Director
PJ Pereira, Jaime Robinson, Rafael Rizuto, Eduardo Marques
Director
Alma Har’el
Editor
Therapy Studios
Music & Sound
Dror Mohar, Branden Spencer
Photographer
Edu Grau
Producer
Brian Latt , Danielle Peretz, Dustin Callif, Oliver Fuselier
Production Company
Tool
Programmer
The Mill
Writer
Eduardo Marques
Views
1437
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