Creative Showcase
Mined Manifest / Gecko Stickers
Submitted By Fábio Maia
Description
In 2011, there were some explosives surprises in Rio de Janeiro.
More than 30 manholes blasted in different streets, spreading fear among the population.
The gas company blamed the power company. The power company blamed the gas company. And the explosions continued. The city identified more than 300 manholes at high risk of explosion.
Gecko Stickers, a decorative stickers store inspired by urban art, decided to protest by doing what they do best: pasting stickers.
Many stickers were pasted on manholes that offered risk of explosion.
The results were bombastic.
Gecko Stickers
Street inspired
Objective
THE CONTEXT
In 2011, there were some explosives surprises in Rio de Janeiro. More than 30 manholes blasted in different streets, spreading fear among the population.The gas company blamed the power company. The power company blamed the gas company. And the explosions continued. The city identified more than 300 manholes at high risk of explosion.
THE IDEA
Gecko Stickers, a decorative stickers store inspired by urban art, decided to protest by doing what they do best: pasting stickers. Many stickers were pasted on manholes that offered risk of explosion.
THE RESULTS
The results were bombastic: lots of people were impacted and the action had a huge media coverage.
Client
Gecko Stickers
Industry
Creative
Agency
Dio Marketing
Media
Outdoor
Market
Home Appliances, Furniture and Gardening
Credits
Account Executive
Diofrildo Trotta
Art Director
Leo Conrado
Creative Director
Fábio Maia, Leo Conrado
Writer
Fábio Maia
Views
635
Related Items
