Creative Showcase
Opel Mokka — SkipTest / General Motors CIS
Submitted By GREY Moscow
Description
When was the last time you actually watched a pre-roll ad on YouTube?
The truth is, the only thing people watch is the skip button — to see how many seconds they have to wait…
So we used that to show how Opel Mokka's different features help you to deal with the things you can’t avoid — like pre-roll ads.
We created a series of pre-rolls where the car interacts with the 'Skip' button as if it were a real obstacle on the road: driving over, swerving around, and even crashing into it.
Could you avoid that?
Objective
To show the superiority of German engineering by demonstrating Opel Mokka’s key features.
Client
General Motors CIS
Agency
Grey Moscow
Media
Innovative Use of Media
Market
Automotive
Credits
Account Executive
Olga Kim
Art Director
Ivan Zarutsky
Creative Director
Andrey Sivkov, Alexey Artyukhov, Jon Williams
Production Company
Simple Minds
Views
559
Related Items
