Creative Showcase
ANYA / To Russia With Love
Submitted By Damien O'Connor
Description
Approached to make an advert to help raise awareness for Irish charity To Russia With Love we decided to try something different. The concept is simple, we make a piece of entertainment, if people like it, they say thanks by donating to the charity directly. We like to look on it as visual busking.
Objective
Watch, share, donate. Watch - People are more likely to watch narrative film than a hard hitting appeal. Share - People will share a film online and encourage friends/family to watch. Donate - Pay after the fact, if you like it pay, if you don't, it is free.
Technical Challenge
82 people across 3 continents made the film for free. The 5.30 minutes took 15 months to produce.
Client
To Russia With Love
Agency
Brown Bag Films
http://www.brownbagfilms.co...
Media
Innovative Use of Media
Market
Entertainment
Credits
Agency Producer
Edel Byrne
Art Director
Damien O'Connor
Director
Damien O'Connor
Music & Sound
Darren Hendley
Views
537
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