Creative Showcase

Tree of Life / Ronald McDonald House Charities

Submitted By Katy Denis

Description

Ronald McDonald House Charities (RMHC) has recently unveiled a new campaign that aims to raise awareness of the charity’s work to keep Australian families together when children are seriously ill.

The ‘Tree of Life’ campaign, which was created by Leo Burnett Sydney, centres on the loneliness faced by children who are diagnosed with serious illness, while highlighting the importance of family support during treatment.

Objective

The ‘Tree of Life’ campaign, which was created by Leo Burnett Sydney, centres on the loneliness faced by children who are diagnosed with serious illness, while highlighting the importance of family support during treatment.

Client

Ronald McDonald House Charities

Industry

Charity

Agency

Leo Burnett Sydney
http://www.leoburnett.com.au

Media

Television

Market

Charity

Views

431

 

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