Creative Showcase
Tree of Life / Ronald McDonald House Charities
Submitted By Katy Denis
Description
Ronald McDonald House Charities (RMHC) has recently unveiled a new campaign that aims to raise awareness of the charity’s work to keep Australian families together when children are seriously ill.
The ‘Tree of Life’ campaign, which was created by Leo Burnett Sydney, centres on the loneliness faced by children who are diagnosed with serious illness, while highlighting the importance of family support during treatment.
Objective
The ‘Tree of Life’ campaign, which was created by Leo Burnett Sydney, centres on the loneliness faced by children who are diagnosed with serious illness, while highlighting the importance of family support during treatment.
Tree of Life
http://www.youtube.com/watc...
Client
Ronald McDonald House Charities
Industry
Charity
Agency
Leo Burnett Sydney
http://www.leoburnett.com.au
Media
Television
Market
Charity
Views
431