Creative Showcase
#SochiProblems / Airbnb
Submitted By Pereira O'Dell
Description
There are over 700 Airbnb listings in Sochi, most of which are available and no one was thinking about Airbnb as an alternative to hotels. As journalist began to arrive and were tweeting about their horrible accommodations Pereira & O’Dell worked quickly with AirBnb to tweet at the reporters with legitimate places to stay that are AirBnb listings.
Sochi 2014 has also been coined as the "Viral Games" and in this quick-thinking real time marketing effort on Twitter, Airbnb took the gold! Airbnb successfully made an impact around the Olympics with smart social media marketing tactics.
Over 20,000 article shares via Mashable, Digiday, Business Insider and San Francisco Chronicle, among other.
#SochiProblems
http://showcase.noagencynam...
Client
Airbnb
Industry
Hospitality
Agency
Pereira & O'Dell
http://www.pereiraodell.com
Media
Interactive
Market
Culture, Leisure and Sports
Credits
Account Executive
Marisa Quiter, Gary Theut, Jen Wantuch
Art Director
Ben Sweitzer
Creative Director
PJ Pereira, Jaime Robinson, Rafael Rizuto, Eduardo Marques
Writer
Chris Ryan
Views
593
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