Creative Showcase
Guilt free. / thinkThin® Protein Bars
Submitted By Chris Adams
Description
This is the first national print ad for thinkThin® protein bars. The campaign is intended to celebrate thinkThin's belief that women should never have to feel guilty about what they eat. Even when it's coated in chocolate.
Objective
The objective of this ad, and the greater campaign, is to build awareness for the thinkThin® brand, while also driving trial.
Client
thinkThin® Protein Bars
Industry
Packaged Goods
Agency
adams&partners
adams-partners.com
Media
Market
Food
Credits
Agency Producer
Laura Ferguson
Creative Director
Chris Adams, Susan Alinsangan, Ron Schlessinger
Designer
May-may Chan
Photographer
Mark Laita
Views
608
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