Creative Showcase

Talk, Read, Sing / Bay Area Council

Submitted By John Kovacevich

Description

Affluent children hear 30 million more words than kids from lower income homes. This has a huge impact on the development of their brains and has long-term implications for their success in school and beyond.

Instead of coming up with just another brochure or PSA campaign, we came up with an innovative solution: a clothing line (free to low income families) and outdoor campaign that prompts parents to talk, read and sing to their kids.

Here's a short video that explains the campaign: https://www.youtube.com/watch?v=Iks37cJPG0I

The campaign is launching in Oakland, CA, this week.

We made the campaign for the Bay Area Council, but Too Small to Fail, a program that is supported by the Clinton Foundation, got wind of it and wants to push the program out nationally. Hillary Clinton is actually in the Bay Area this week to help launch the campaign.

While the tote bags will be distributed free of charge to low income families, parents who wish to purchase items directly from the website can do so at talkreadsing.org. Every item purchased will fund a donated item.

Objective

Affluent children hear 30 million more words than kids from lower income homes. This has a huge impact on the development of their brains and has long-term implications for their success in school and beyond.

The goal of this program is to give parents the tools to help close that "word gap" for low-income children.

Credits

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