Creative Showcase
Smoke Alarms / Scottish Fire & Rescue
Submitted By Michael Hart
Description
We created this pro-active film to highlight the risks of not having a smoke alarm as simply and starkly as possible.
Objective
Despite numerous campaigns over the years to inform people of the dangers smoke alarms still don't find their way into every household. Rather than focus on free fitting or ease of installation we chose to remind everyone of the real risks of complacency.
Technical Challenge
Obtaining our desired level of panic from a 7 year old was difficult. As soon as any minor difficulty was experienced while holding his breath, our actor exhaled. The finished film stitched together a number of takes to present as seamless a one take execution as possible.
Smoke Alarms
https://www.youtube.com/wat...
Client
Scottish Fire & Rescue
Industry
Public Sector
Agency
The Union
union.co.uk
Media
Television
Market
Public Sector
Credits
Account Executive
Shelagh Considine
Art Director
Paul McDonald
Creative Director
Michael Hart
Director
Ben Craig
Music & Sound
Red Studios
Photographer
Richard Mountney
Writer
Euan Auld
Views
411
Related Items
