Creative Showcase
If You Can Read This You Probably Work At Jungle / Jungle Sound Studios
Submitted By Dean Webb
Description
This ad for Jungle Sound Studios in London began as 613 words of English which were then recorded, the resulting sound waves then replaced the original words and the ad ran as a full page in this new soundwave form. It is intended to convey the expertise and mastery of sound that Jungle has in an audacious and eye-catching manner.
Objective
This ad was intended to boost the saliency of an established London recording studio among the
advertising creative community in London.
Technical Challenge
Apart from the fact that none of the people involved had ever had to record a print ad before, the task of actually turning those sound waves into a recognisable 'long-copy' form were quite arduous in terms of tracking, spacing etc. Making it look 'traditional' was actually a difficult task.
Client
Jungle Sound Studios
Industry
Sound Recording
Agency
TBWA London
tbwa-london.com
Media
Market
Sound Design
Credits
Account Executive
Simon Dean
Art Director
Simon Morris
Creative Director
Jeremy Carr
Photographer
Julian Hanford
Writer
Dean Webb
Views
822
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