Creative Showcase

Garment Suicides / Bon Ton

Submitted By Sanju Ayyar

Description

People tend to ignore their old clothes when they buy new ones. Feeding off this insight, we decided to launch the new winter collection by dramatising how old clothes will react.

Objective

To create top of mind awareness in a disruptive manner.

Technical Challenge

A lot of system work was done in addition to merging the actual shoot with stock images.

Client

Bon Ton

Industry

Fashion

Agency

Seagull Advertising
www.seagulladvertising.com

Media

Outdoor

Market

India

Credits

Art Director

Shailesh Meshram

Creative Director

Sanju Ayyar

Photographer

Shashank Bhalerao

Writer

Sanju Ayyar

Views

709

 

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