Creative Showcase

Wishlist Ford / Ford

Submitted By Henrique Santiago

Description

Christmas is that time of the year when we eat cookies, share the love with our families and watch commercials where "Brand X" is the right gift for us. But, thanks to FORD and the BlueHive team in Brazil, Christmas was a little different last year. To get away from what most brands say, they created a campaign that stated that, actually, drivers are the right gift for their cars. On Facebook, they searched each carâs own page for fans who have showed they wanted that car. By looking at comments like"I want one!" or "Saving penny by penny to buy one.", they were able to look at peopleâs profiles and find the ones that had pictures, hobbies and interests that matched the style of their cars.

After that, they assembled all the information and, with the help of 3D illustration artists, they drew those fans as gifts. Then, the illustrations were posted o Facebook to reach them with the message that "On this Christmas, Ford wants to have you as a gift". The responses were great: people recognized themselves, liked the campaign and even bought the cars

Objective

To increase and approach the relationship between the brand and the consumers during the Christmas time.

Technical Challenge

To research and gather relevant information from the brand's fans and make the most accurate illustrations of them secretly.

Client

Ford

Industry

Automotive

Agency

Blue Hive

Media

Interactive

Market

Automotive

Credits

Agency Producer

Izabel Soares

Art Director

Henrique Santiago

Content Strategist

Ana Carolina, Natalia Fava, Rosalia Oliveira

Creative Director

Vico Benevides, Marcelo Jesus, Rafael Freire

Designer

Henrique Santiago

Illustrator

Romeu & Julieta

Writer

Rafael Hessel

Views

383

 

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