Creative Showcase
Pure / Arta Tequila
Submitted By Ellie Anderson
Description
This isn’t your abuelo’s tequila. This outdoor board is the first of many in a Cinco de Mayo campaign intended to break away from traditional, old-world tequila advertising with a provocative new look and feel.
Objective
Tequila is the drink of choice for Cinco and we wanted to reach a new generation of enthusiasts with a more modern, sexy attitude.
Technical Challenge
The Colorado-owned tequila brand wanted to launch its holiday campaign on their home turf with more than 20 outdoor boards along major arteries into downtown Denver.
Client
Arta Tequila
Industry
Tequila
Agency
Griffin Archer
Media
Outdoor
Market
Alcoholic Drinks
Credits
Account Executive
Kelly Thompson
Art Director
Kyle Werstein
Creative Director
Ellie Anderson
Writer
Glen Wachowiak
Views
523
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