Pure / Arta Tequila
Submitted By Ellie Anderson
This isn’t your abuelo’s tequila. This outdoor board is the first of many in a Cinco de Mayo campaign intended to break away from traditional, old-world tequila advertising with a provocative new look and feel.
Tequila is the drink of choice for Cinco and we wanted to reach a new generation of enthusiasts with a more modern, sexy attitude.
The Colorado-owned tequila brand wanted to launch its holiday campaign on their home turf with more than 20 outdoor boards along major arteries into downtown Denver.