Creative Showcase

Pure / Arta Tequila

Submitted By Ellie Anderson

Description

This isn’t your abuelo’s tequila. This outdoor board is the first of many in a Cinco de Mayo campaign intended to break away from traditional, old-world tequila advertising with a provocative new look and feel.

Objective

Tequila is the drink of choice for Cinco and we wanted to reach a new generation of enthusiasts with a more modern, sexy attitude.

Technical Challenge

The Colorado-owned tequila brand wanted to launch its holiday campaign on their home turf with more than 20 outdoor boards along major arteries into downtown Denver.

Client

Arta Tequila

Industry

Tequila

Agency

Griffin Archer

Media

Outdoor

Market

Alcoholic Drinks

Credits

Account Executive

Kelly Thompson

Art Director

Kyle Werstein

Creative Director

Ellie Anderson

Writer

Glen Wachowiak

Views

554

 

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