Creative Showcase
Say no to spec / Zulu Alpha Kilo
Submitted By Bryan Pizarro
Description
Agencies have been doing “spec creative” in pitches since the Madmen era. But what happens when you ask people in other industries for spec work? Zulu decided to find out. From shopkeepers to professionals, participants had no idea what was about to be asked of them. The resulting film skewers the notion of pitch work while proposing to the ad industry: it’s time to do things differently. Zulu is one of the few agencies that steadfastly refuses to do free “spec” work for potential clients. Our video was made and shared at strategy’s Agency of The Year award show.
Additional Credits:
Casting Director: Shasta Lutz
Colourist/Transfer: Roslyn Di Sisto /Smith
Engineer: Stephen Stepanic
Objective
Agencies have been doing “spec creative” in pitches since the Madmen era. But what happens when you ask people in other industries for spec work? Zulu decided to find out. From shopkeepers to professionals, participants had no idea what was about to be asked of them. The resulting film skewers the notion of pitch work while proposing to the ad industry: it’s time to do things differently. Zulu is one of the few agencies that steadfastly refuses to do free “spec” work for potential clients. Our video was made and shared at strategy’s Agency of The Year award show.
Say no to spec
https://www.youtube.com/wat...
Client
Zulu Alpha Kilo
Agency
Zulu Alpha Kilo
http://www.zulualphakilo.co...
Media
Television
Market
Marketing & Advertising
Credits
Agency Producer
Tara Handley
Art Director
Guilherme Bermejo
Creative Director
Zak Mroueh
Director
Zak Mroueh
Editor
Mike Headford
Music & Sound
Zulubot
Producer
Tara Handley, Daniel Kaplan
Production Company
Zulubot
Writer
Nick Doerr
Views
3294
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