Creative Showcase
Specspresso / Zulu Alpha Kilo
Submitted By Bryan Pizarro
Description
Agencies have been doing “spec creative” in pitches since the Mad Men era. But what happens when you ask people in other industries for spec work? Zulu Alpha Kilo decided to find out. We asked a barista for a spec coffee. The results were completely unscripted. The video served as a follow up the popular “Spec” film created and shared at Strategy Magazine’s Agency of The Year award show.
Objective
Zulu is one of the few agencies that steadfastly refuses to do spec work for potential clients. Our objective was to skewer the notion of pitch work while proposing to the ad industry: it’s time to do things differently.
Specspresso
https://youtu.be/4KPwyk0ndc...
Client
Zulu Alpha Kilo
Agency
Zulu Alpha Kilo
http://www.zulualphakilo.co...
Media
Television
Market
Marketing & Advertising
Credits
Agency Producer
Tara Handley
Art Director
Guilherme Bermejo
Creative Director
Zak Mroueh
Director
Zak Mroueh
Editor
Mike Headford, Jay Baker
Music & Sound
Ian Reynolds, Stephen Stepanic
Producer
Daniel Kaplan
Production Company
zulubot
Writer
Nick Doerr
Views
1227
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