Creative Showcase

"Vodka" / United States Potato Board

Submitted By Dan Madole

Description

Potato advertising, much like potatoes themselves, had fallen into a bit of a rut. It was time to reacquaint the world with all the amazingness of potatoes beyond casserole and side dish recipes. Turns out the venerable root vegetable has had quite a colorful and distinguished past. The 9th Wonder of the World campaign shines light on all the little known, but amazing history of the potato, as well as its relevance in the ever-evolving world of food enthusiasts.

Objective

To get consumers excited about the potato and all it can do, and dig a little deeper for recipes and other engaging content.

Client

United States Potato Board

Agency

SRG, Boulder
www.srg.com

Media

Print

Market

Food

Credits

Account Executive

Eric Friedman

Agency Producer

Bret Berman

Art Director

Patrick Campbell, Kinsey Travitz

Creative Director

Dan Madole, Robert Borges

Designer

Amy Shenton

Writer

Kyle Parr

Views

431

 

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