"Vodka" / United States Potato Board
Submitted By Dan Madole
Potato advertising, much like potatoes themselves, had fallen into a bit of a rut. It was time to reacquaint the world with all the amazingness of potatoes beyond casserole and side dish recipes. Turns out the venerable root vegetable has had quite a colorful and distinguished past. The 9th Wonder of the World campaign shines light on all the little known, but amazing history of the potato, as well as its relevance in the ever-evolving world of food enthusiasts.
To get consumers excited about the potato and all it can do, and dig a little deeper for recipes and other engaging content.
United States Potato Board
Patrick Campbell, Kinsey Travitz
Dan Madole, Robert Borges