Creative Showcase
Monique / CommunityAmerica
Submitted By Tana Kosiyabong
Description
Kansas City is inundated with banks. In fact, it is one of the most crowded financial markets in the United States. That landscape can make it tough to be noticed if you’re a member-owned credit union like CommunityAmerica. Unless, of course, you have something worth noticing.
To stand apart from the larger competition that outspends them 10:1, CommunityAmerica decided to change the conversation. While it’s not uncommon for a financial institution to talk about “wealth,” it is unusual for them to frame it in terms of relationships and experiences. That’s exactly what this plucky, not-for-profit credit union did. They redefined “wealth.”
They did this by changing how their members think about wealth by encouraging them to, first, embrace what fills their life with meaning. It’s a poignant point of view in the face of today’s financial uncertainty. A call to not focus on the accumulation of things, but on things of deeper significance like friends and family. From a community credit union steeped in the importance of financial peace of mind, this campaign is a reminder to take a moment and realize what really makes us wealthy.
Client
CommunityAmerica
Agency
Bailey Lauerman
https://www.baileylauerman....
Media
Television
Market
Financial Services
Credits
Agency Producer
Jessica Jarosh/Sally Mars
Art Director
Tana Kosiyabong
Creative Director
Tana Kosiyabong, Carter Weitz
Designer
Brandon Oltman
Director
Todd Kellstein
Editor
Josh Snyder
Producer
Ahmed Musiol
Production Company
Wayfarer Entertainment
Writer
Michael Johnson
Views
561
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