Creative Showcase
There's Fit And There's Speedo Fit / Speedo
Submitted By Tommy Allen
Description
Whether you’re runner, cyclist, or yoga enthusiast, adding the pool to your routine can take your fitness to a whole new level.
Objective
Encourage fitness enthusiasts to push themselves to the limits by adding swimming to their routine.
Technical Challenge
Our biggest challenge in both print and film was aligning the body positions of the two sports perfectly while ensuring the model’s overall body shape remained true to each.
Film: We achieved this in camera by overlaying the yoga, running and cycling body movements with footage from the pool until they matched seamlessly. In post, we used a rotoscope technique to transition between the two and bring it life.
Print: We shot the swimming first and the other sports in studio, aligning and compositing in real time to ensure the movements matched perfectly. (five executions in total)
Casting the same talent for film and print was essential for campaign continuity but finding a group of talent that were both top swimmers, yogis, runners and cyclists was a harder than you’d think.
Client
Speedo
Agency
iris worldwide
http://www.iris-worldwide.com/
Media
Outdoor
Market
Culture, Leisure and Sports
Credits
Account Executive
Nick Robinson
Agency Producer
Rory O'Conner
Art Director
Tommy Allen
Content Strategist
Suj Summer
Creative Director
Andy Taylor
Designer
Oskah Manchip
Director
Lars Torvik
Editor
Absolute Post - London
Music & Sound
Grand Central Studios
Photographer
Philip Haynes
Production Company
Agile Films
Writer
Matt Gray
Views
1131
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