Creative Showcase
You Can Speak Up / Amnesty International
Submitted By Vrasidas Golemis
Description
“You Can Speak Up” directly engages young adults in a space they do not expect: the Captcha password system.
With our project, we demonstrate how easily Human Rights injustices occur unnoticed.
When participants engage with the system, they learn that much like a regular Captcha system,
Human Rights injustices just need some of their personal attention to fix the situation.
Objective
Amnesty International with Recaptcha create “You Can Speak Up” to show young adults that they can fight human rights abuses just by speaking out against them.
Technical Challenge
Whenever internet users have to use the CAPTCHA system to type in passwords, their word choices will be descriptions of human rights abuses that marginalized people worldwide encounter.
Instead of asking the users to type the words, we tell them, “DO NOT TYPE THE INJUSTICE”
The only answers that will work are ones that reflect a world free of injustice.
You Can Speak Up
https://vrasidas.squarespac...
Client
Amnesty International
Media
Innovative Use of Media
Market
Charity
Credits
Art Director
Vrasidas Golemis
Creative Director
Josh Yeston
Writer
Ryan Sparrow
Views
955
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