Creative Showcase
People Change People / Sesc Brazil
Submitted By Marcelo Andrade
Description
To celebrate the 70º anniversary of Sesc — an important institution in Brazil, that provides, through education and health, social wellness to the population — Binder Agency developed an online campaign supported by 3 short-films that had already viewed by more than 23 million people.
Using the idea “People change people”, the films show how a simple gesture can change some lives. The 3 stories were released on July 20 (The Village), August 16 (The Square) and September 5 (The Dance) and all of them invite the spectator to write how their lives were changed on Sesc.
The huge success of the campaign allowed Sesc to increase, not only the awareness of the brand but also the numbers of followers on social networks like Facebook and Instagram. The massive engagement reached helped the institution to improve its online communication.
About Sesc
Maintained by corporations from the trade business, Sesc (Serviço Social do Comércio) is a private institution that provides social wellness to all workers’ families from this companies.
With more than 19 thousand employers and established in 2,2 thousand cities all over the country, Sesc provides Medical Assistance, Educational and Cultural Programs that helps increase the Brazilians life quality.
Credits
Art Director
Marcelo Andrade, Felipe Lobo
Account Executive
Christina Santos
Creative Director
Marcos Apostolo
Director
Rafa Carvalho
Music & Sound
Soundzilla
Photographer
Fernando Oliveira
Production Company
Saigon
Writer
Alex Bitencourt, Fabio Penedo, Marcos Apostolo
Views
445
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