Creative Showcase
Kitchen / CANAL
Submitted By PARTIZAN
Description
To launch the revamped network, CANAL and its ad agency BETC Paris came up with a spectacular TV commercial, called « The Kitchen ».
The sixty-second advertising highlights the fact that as with great cooking, great television requires the best ingredients.
To play on the culinary metaphor, the film brings together a wide cast of characters in a spectacular production full of stunning visual effects to prepare the perfect meal.
« The Kitchen » epic ad assembles a high-octane car chase, dinosaurs, football players, cartoon characters, fabulous landscapes and medieval heroes in a sixty second film.
This cinematic spot was directed by acclaimed French filmmaker, Antoine Bardou-Jacquet (Partizan).
Objective
CANAL brings TV viewers a unique offer allowing them to select all of their favorite TV channels.
Kitchen
https://www.partizan.com/di...
Client
CANAL
Agency
BETC
https://betc.com/fr/
Media
Television
Market
Publications & Media
Credits
Production Company
PARTIZAN
Director
Antoine BARDOU-JACQUET
Producer
Frédéric GENEST
Agency Producer
Isabelle MÉNARD
Creative Director
Stéphane XIBERRAS
Eric ASTORGUE
Jean-Christophe ROYER
Editor
Sophie REINE
Music & Sound
SCHMOOZE
Views
1082
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