Creative Showcase
Interactive Christmas-Window / Matel
Submitted By Grosse8
Description
CHRISTMAS IN THE AIR
The briefing of Galeria Kaufhof, was to design an interactive Christmas-window. A shop window, which tells a story and encouraging customers to come to the store and spend time to buy their christmas gifts.
Technical Challenge
Inside the window a variety of toys hover on white clouds. Outside children young and old can choose their desired items from three wish lists (touch membranes attached to the window). One window further a fantastical airship delivers the gifts along a video screen on the backwall. It can be controlled via another membrane that sticks on the glass while four fans blow small styrofoam snowflakes into the air. If a lightning flash on screen hits the airship, the gifts will fall and you have to start again.
Not so easy, but successfull players will be rewarded with a small present, which the children can pick up from the toy department.
Interactive Christmas-Window
https://vimeo.com/193039238
Client
Matel
Agency
Grosse8
www.grosse8.de
Media
Interactive
Market
Games / Toys
Credits
Creative Director
Stephan Müller
Art Director
Gerrit Kress
Lukas Flory
Programmer
Verena Henn
Information Architect
Edgar Martinez
Views
2022
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