Creative Showcase
Don't Hide Stitches / Singer
Submitted By S Perera
Description
This integrated campaign for Singer was done as a class assignment.
Objective
Singer Contessa 974N sewing machines were only used for patchwork, enforcing buttonholes and mending torn clothes. The main objective of this campaign was to change the mindset of tailors to see this machine as a tool that can be used to create high fashion with the 33 unique zig-zag patterns and to raise the market value.
Technical Challenge
none
Client
Singer
Media
Integrated Branding
Market
Home Appliances, Furniture and Gardening
Views
560
Related Items
