Creative Showcase

Air Jordan Lucky No 7s / Nike

Submitted By Alexis Marcou

Description

Commissioned work by Nike in 2013. Created a lettering Illustration for the Jordan brand to be used on clothing.

Objective

The “Lucky Number Seven's” lettering is based on Tinker Hatfield’s tribal design of the original AJ VII Hare basketball shoe. Final illustration had to follow the original colour way and the style of the original design.

Technical Challenge

The challenge was to base this artwork to Tinker Hatfield’s tribal design of the original AJ VII. The design had to be bold and vibrant in colour and at the same time complex in the pencil line work. It is a merger of 2 worlds.

Client

Nike

Media

Design

Market

Culture, Leisure and Sports

Credits

Illustrator

Alexis Marcou

Creative Director

Floris Kent

Views

754

 

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