Creative Showcase
Air Jordan Lucky No 7s / Nike
Submitted By Alexis Marcou
Description
Commissioned work by Nike in 2013. Created a lettering Illustration for the Jordan brand to be used on clothing.
Objective
The “Lucky Number Seven's” lettering is based on Tinker Hatfield’s tribal design of the original AJ VII Hare basketball shoe. Final illustration had to follow the original colour way and the style of the original design.
Technical Challenge
The challenge was to base this artwork to Tinker Hatfield’s tribal design of the original AJ VII. The design had to be bold and vibrant in colour and at the same time complex in the pencil line work. It is a merger of 2 worlds.
Client
Nike
Media
Design
Market
Culture, Leisure and Sports
Credits
Illustrator
Alexis Marcou
Creative Director
Floris Kent
Views
2017
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