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Visual Identity / Corpus IT School

Submitted By Voskhod Creative Agency

Description

Everything is guided by basic principles. If we identify them anything can be modeled.
1940. Mathematical models occurred, which simulate different processes of our life – cellular automata. Today they are used in programming, robotics, blockchain, computer technologies.
Cellular automaton consists of cells. Depending on neighbors, each cell changes its own condition: ON(1) or OFF(0).
The cells can die, revive, move, clone and create stable figures.
As a part of identity developing we created a program that transforms any text into unique pattern via cellular automaton.
It’s not a pixel art, nor a glitch. It’s a cellular automaton.

Objective

A visual identity for a newly launched IT school.
Online and offline visual communication language: staid and bold identity that students are proud to wear.

Technical Challenge

Cellular automata are known by every programmer. It’s not just a graphic trick, it’s a widely used model – the very soul of programming. And we didn’t just draw visual identity, but programmed it.

Client

Corpus IT School

Agency

Voskhod
http://voskhod.agency

Media

Design

Market

Consumer Services

Credits

Creative Director

Andrey Gubaydullin

Writer

Anton Rozhin
Daria Ovechkina

Art Director

Vladislav Derevyannikh
Maxim Geichenko

Designer

Kirill Ratman
Alexey Klimov

Views

157

 

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