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Creative Editor & Motion Designer / Beats By Dre

Submitted By Rebecca Rumble

Description

Streaming music services lack heart. Algorithms aren’t enough to deliver the perfect music—you need people driven by a passion for music. That was the brief Jimmy Iovine and Trent Reznor gave us: design a revolutionary new steaming music service that combines human curation with technology, and create a new way to experience music. And, once it’s built, launch it to a mass U.S. market. The result is Beats Music. We tackled the entire problem from branding and naming, to designing the user experience and interface, to marketing in digital, retail, social, events, and broadcast, including the super bowl.

Technical Challenge

The worked we delivered for Beats by Dre transformed the company into a multi-billion dollar
brand, which Apple bought out. It was a hugely successful partnership between R/GA London and Beats
and well-respected success story in the global advertising world. Rebecca lead the curation of the brand's
personality through moving image and motion design.

Creative Editor & Motion Designer

http://rebeccarumble.com/po...

Client

Beats By Dre

Agency

R/GA

Media

Integrated Branding

Market

Lifestyle

Credits

Creative Director

Lucio Rufo

Views

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