Portfolio
Alrasheed TV ident / Alrasheed TV
Submitted By Abbas Albadri
Description
This project involved creating a complete visual package for Al Rasheed TV, consisting of four distinct on-air IDs. Each ID carried a unique concept and tone — from cultural storytelling to modern lifestyle — offering variety while reinforcing the channel’s identity.
The project served as a creative refresh that added depth, character, and motion-driven storytelling to the channel’s visual language.
Objective
The primary goal was to produce a set of four creative TV IDs, each one reflecting a different theme and viewer emotion, yet all tied together under a cohesive brand aesthetic.
This package aimed to strengthen the channel’s presence on air, deliver engaging visual breaks between programs, and present Al Rasheed TV as a vibrant, forward-looking media brand.
Technical Challenge
The entire production was executed using green screen technology, which presented significant technical demands. From carefully planned live-action shoots to detailed compositing and keying, every element had to be seamlessly integrated into stylized motion backgrounds.
The post-production process was particularly intensive, requiring extensive visual treatment, color grading, and motion tracking to ensure a polished, professional final result.
Balancing the creative direction of four different concepts while maintaining technical consistency across all videos made this project both creatively ambitious and technically rewarding.
Credits
Director
Abbas Albadri
Art Director
Ahmed Bassim
Agency Producer
Ali JAssim
Views
91
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