Portfolio
Imtiyaz MasterCard Platinum / Zain iraq
Submitted By Abbas Albadri
Description
The Imtiyaz MasterCard Platinum campaign was designed to promote Zain’s loyalty program by highlighting the exclusive services and benefits available to consumers. The project aimed to connect the financial world of MasterCard with Zain’s lifestyle ecosystem, creating an engaging narrative that shows how customers can maximize value through discounts, rewards, and premium experiences.
Objective
The main objective was to simplify the concept of the loyalty program and present it in a dynamic and visually appealing way. The campaign needed to:
Educate consumers on how to utilize the Imtiyaz Platinum card to access Zain’s services.
Showcase real-life scenarios where loyalty benefits enhance the consumer’s lifestyle.
Build trust in the product by delivering a seamless and aspirational brand experience.
Increase adoption and active usage of the card by making the benefits clear, attractive, and easy to understand.
Technical Challenge
The technical challenge centered around developing a continuous motion graphics sequence that felt fluid, uninterrupted, and energetic — without visible cuts in editing. Achieving this required:
Designing a one-shot animation flow where each scene transitions naturally into the next.
Synchronizing 3D and 2D elements with live-action-inspired camera movements to keep the visuals dynamic.
Maintaining clarity while showcasing multiple benefits in a short timeframe, ensuring the animation is informative yet entertaining.
Balancing storytelling and technical execution so the piece feels connected, vibrant, and explanatory in a single visual journey.
Client
Zain iraq
Agency
Sketch iraq
https://www.sketchiraq.com/
Media
Television
Market
Entertainment
Credits
Director
Abbas Albadri
Production Company
Sketch iraq
Views
227
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