The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

Back for the Future

Agency Wieden + Kennedy, Portland / Portland

Client Nike
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URL

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Annual ID

12018N

About the Work

The 25th anniversary of Back to the Future was the perfect opportunity to leverage ties between Nike, The Michael J. Fox Foundation (MJFF) and the Back to the Future franchise to raise awareness for an important cause: finding a cure for Parkinson?s Disease. We created a cinematic trailer featuring original cast and crew as well as an interactive time-traveling website devoted to auctioning 1,500 pairs of the greatest shoes never made: The 2011 Nike MAG. All proceeds went directly to benefit The MJFF throughout the live 10-day auction. We surprised and delighted fans while taking one step closer to erasing Parkinson?s Disease from the space-time continuum.