Award

Agency

Client

Title

Category

Annual ID

#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Innovation - Brand Transformation / Brand Transformation
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Innovation - Brand Transformation / Brand Transformation
SmartBowl Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln Client: Fressnapf Tiernahrungs Category: Innovation - Brand Transformation / Brand Transformation
#MyFamilyCan Agency: Leo Burnett / Melbourne + Pancho / Melbourne Client: SPC Ardmona Category: Innovation - Brand Transformation / Brand Transformation
Plant Lamp Agency: FCB Mayo / Lima Client: University of Engineering and Technology Category: Innovation - Brand Transformation / Brand Transformation
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: Innovation - Brand Transformation / Brand Transformation
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: Innovation - Brand Transformation / Brand Transformation
Interception Agency: Grey / New York Client: Volvo Category: Consumer - Experiential Advertising / Events & Competitions
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Experiential Advertising / Events & Competitions
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Experiential Advertising / Events & Competitions
Hockey Heaven Agency: Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto Client: Molson Canadian Category: Consumer - Experiential Advertising / Events & Competitions

2016 Cross-Platform Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Integrated Branding / Integrated Branding

CP16009G

2016 Cross-Platform Silver Pencil

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Innovation - Brand Transformation / Brand Transformation

CP16026S

2016 Cross-Platform Bronze Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Innovation - Brand Transformation / Brand Transformation

CP16027B

2016 Cross-Platform Bronze Pencil

Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln

Fressnapf Tiernahrungs

SmartBowl

Innovation - Brand Transformation / Brand Transformation

CP16028B

2016 Cross-Platform Merit Award

Leo Burnett / Melbourne + Pancho / Melbourne

SPC Ardmona

#MyFamilyCan

Innovation - Brand Transformation / Brand Transformation

CP16088M

2016 Cross-Platform Merit Award

FCB Mayo / Lima

University of Engineering and Technology

Plant Lamp

Innovation - Brand Transformation / Brand Transformation

CP16086M

2016 Cross-Platform Merit Award

AlmapBBDO / São Paulo

MARS

First Days Out

Innovation - Brand Transformation / Brand Transformation

CP16085M

2016 Cross-Platform Merit Award

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

Innovation - Brand Transformation / Brand Transformation

CP16087M

2016 Cross-Platform Gold Pencil

Grey / New York

Volvo

Interception

Consumer - Experiential Advertising / Events & Competitions

CP16001G

2016 Cross-Platform Gold Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Experiential Advertising / Events & Competitions

CP16002G

2016 Cross-Platform Bronze Pencil

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Experiential Advertising / Events & Competitions

CP16003B

2016 Cross-Platform Merit Award

Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto

Molson Canadian

Hockey Heaven

Consumer - Experiential Advertising / Events & Competitions

CP16037M

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