The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Guiliani
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Pakistan
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Invader
Agency: Ogilvy & Mather / Frankfurt
Client: IBM Germany Category: Trade / Trade Color Full Page or Spread: Single
Suicide Hotline
Agency: Palmer Jarvis DDB / Vancouver
Client: Docusystems Category: Trade / Trade Color Full Page or Spread: Single
Beat up magazine
Agency: Rethink / Vancouver
Client: Maclean's Category: Trade / Trade Color Full Page or Spread: Single
Antoni
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Cecilia
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Marco
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Cards
Agency: Saatchi & Saatchi / Singapore
Client: Changi Cargo Category: Trade / Trade Color Full Page or Spread: Single
Books
Agency: Taxi / Toronto
Client: Association of Universities and Colleges of Canada Category: Trade / Trade Color Full Page or Spread: Single
Ask Bob - Earl
Agency: VitroRobertson / San Diego
Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single
Ask Bob - Nancy
Agency: VitroRobertson / San Diego
Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single
Ask Bob - Paul
Agency: VitroRobertson / San Diego
Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single
Surgeon
Agency: Abbott Mead Vickers.BBDO / London
Client: Kaliber Category: Consumer Television / Consumer Television :30/:25 Single
Aqueduct
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
White Man Dancing
Agency: BBDO / New York
Client: Guinness/Red Stripe Category: Consumer Television / Consumer Television :30/:25 Single
Heads
Agency: Carmichael Lynch / Minneapolis
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Budget.com Man
Agency: Cliff Freeman and Partners / New York
Client: Budget Category: Consumer Television / Consumer Television :30/:25 Single
Time
Agency: DM9 DDB Publicidade / São Paulo
Client: Johnson & Johnson - Neutrogena Category: Consumer Television / Consumer Television :30/:25 Single
Apartment
Agency: Fallon / Minneapolis
Client: Lee Apparel Co./Buddy Lee, The Category: Consumer Television / Consumer Television :30/:25 Single
Airport
Agency: Fallon / New York
Client: Conseco Category: Consumer Television / Consumer Television :30/:25 Single
Sonogram
Agency: Foote Cone & Belding / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Monkey II
Agency: Goodby Silverstein & Partners / San Francisco
Client: E-Trade Category: Consumer Television / Consumer Television :30/:25 Single
Rycharde Hawkes
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television :30/:25 Single
State Reception
Agency: Grabarz & Partners / Hamburg
Client: Volkswagen AG Category: Consumer Television / Consumer Television :30/:25 Single
Boat
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
P.E.V.R.
Agency: Venables Bell & Partners / San Francisco
Client: Ultimate TV Category: Consumer Television / Consumer Television :30/:25 Single
Pool
Agency: La Comunidad / Buenos Aires
Client: MTV Category: Consumer Television / Consumer Television :30/:25 Single
Brown
Agency: Leo Burnett / Chicago
Client: Crayola Category: Consumer Television / Consumer Television :30/:25 Single
Growl for a Grand
Agency: Leo Burnett / London
Client: Kellogg's Category: Consumer Television / Consumer Television :30/:25 Single
Boys Room
Agency: Leo Burnett / Chicago
Client: Polaroid iZone Category: Consumer Television / Consumer Television :30/:25 Single
Rubber Band
Agency: Ogilvy & Mather Rightford Searle-Tripp & Makin / Cape Town
Client: Volkswagen SA Category: Consumer Television / Consumer Television :30/:25 Single
Jackson
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television :30/:25 Single
Amnesia
Agency: Young & Rubicam / New York
Client: Computer Associates Category: Consumer Television / Consumer Television :30/:25 Single
Great Idea
Agency: BBDO / New York
Client: Federal Express Category: Consumer Television / Consumer Television :30/:25 Single
Newlywed
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
Treats for Santa
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
Take Me Out to the Ballgame
Agency: Wieden+Kennedy / Portland
Client: Nike Baseball Category: Consumer Television / Consumer Television :30/:25 Single
Old Man
Agency: Saatchi & Saatchi / Bangkok
Client: Sylvania Category: Consumer Television / Consumer Television :30/:25 Single
Classroom
Agency: Saatchi & Saatchi / Hong Kong
Client: Oxygen Broadband Category: Consumer Television / Consumer Television :30/:25 Single
Larry the Crime Donkey
Agency: Secret Weapon Marketing / Santa Monica
Client: Jack in the Box Category: Consumer Television / Consumer Television :30/:25 Single
Dress
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Fresh Category: Consumer Television / Consumer Television :30/:25 Single
Lucy - Who let the dogs out
Agency: The Martin Agency / Richmond
Client: TV Land PULL THIS PIECE!!!! Category: Consumer Television / Consumer Television :30/:25 Single
Pole Cat
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
Kelly Leek
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Single
Moon
Agency: Young & Rubicam Mattingly / Melbourne
Client: Melbourne International Comedy Festival Category: Consumer Television / Consumer Television :30/:25 Single
Balance
Agency: Team One
Client: Lexus Category: Consumer Television / Consumer Television :30/:25 Single
Flavor Suggestions
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation PULL FROM BOOK Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
The Power of Advertising
Agency: Kohnke Hanneken / Milwaukee
Client: William F. Eisner Museum of Advertising & Design Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Holly
Agency: Ogilvy / London
Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Guiliani
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02310A
Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Pakistan
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02311A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
IBM Germany
Title:
Invader
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02312A
Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Docusystems
Title:
Suicide Hotline
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02313A
Award:
2002 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Maclean's
Title:
Beat up magazine
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02314A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Campaign Brief Asia
Title:
Antoni
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02315A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Campaign Brief Asia
Title:
Cecilia
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02316A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Campaign Brief Asia
Title:
Marco
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02317A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Changi Cargo
Title:
Cards
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02318A
Award:
2002 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
Association of Universities and Colleges of Canada
Title:
Books
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02319A
Award:
2002 Advertising Merit Award
Agency:
VitroRobertson / San Diego
Client:
Taylor Guitars
Title:
Ask Bob - Earl
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02320A
Award:
2002 Advertising Merit Award
Agency:
VitroRobertson / San Diego
Client:
Taylor Guitars
Title:
Ask Bob - Nancy
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02321A
Award:
2002 Advertising Merit Award
Agency:
VitroRobertson / San Diego
Client:
Taylor Guitars
Title:
Ask Bob - Paul
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02322A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Kaliber
Title:
Surgeon
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02477A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Aqueduct
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02478A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Guinness/Red Stripe
Title:
White Man Dancing
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02479A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
IKEA
Title:
Heads
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02480A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Budget
Title:
Budget.com Man
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02481A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Johnson & Johnson - Neutrogena
Title:
Time
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02482A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Lee Apparel Co./Buddy Lee, The
Title:
Apartment
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02483A
Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Conseco
Title:
Airport
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02484A
Award:
2002 Advertising Merit Award
Agency:
Foote Cone & Belding / San Francisco
Client:
Fox Sports
Title:
Sonogram
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02485A
Award:
2002 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
E-Trade
Title:
Monkey II
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02486A
Award:
2002 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Rycharde Hawkes
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02487A
Award:
2002 Advertising Merit Award
Agency:
Grabarz & Partners / Hamburg
Client:
Volkswagen AG
Title:
State Reception
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02488A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Boat
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02489A
Award:
2002 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Ultimate TV
Title:
P.E.V.R.
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02490A
Award:
2002 Advertising Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
MTV
Title:
Pool
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02491A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Crayola
Title:
Brown
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02492A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Kellogg's
Title:
Growl for a Grand
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02493A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Polaroid iZone
Title:
Boys Room
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02494A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather Rightford Searle-Tripp & Makin / Cape Town
Client:
Volkswagen SA
Title:
Rubber Band
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02496A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Sacramento Kings
Title:
Jackson
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02497A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Computer Associates
Title:
Amnesia
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02498A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Federal Express
Title:
Great Idea
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02499A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
Newlywed
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02500A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
Treats for Santa
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02501A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike Baseball
Title:
Take Me Out to the Ballgame
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02502A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Bangkok
Client:
Sylvania
Title:
Old Man
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02503A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Oxygen Broadband
Title:
Classroom
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02504A
Award:
2002 Advertising Merit Award
Agency:
Secret Weapon Marketing / Santa Monica
Client:
Jack in the Box
Title:
Larry the Crime Donkey
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02505A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Fresh
Title:
Dress
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02506A
Award:
2002 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
TV Land PULL THIS PIECE!!!!
Title:
Lucy - Who let the dogs out
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02507A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
Pole Cat
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02508A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Kelly Leek
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02509A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam Mattingly / Melbourne
Client:
Melbourne International Comedy Festival
Title:
Moon
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02510A
Award:
2002 Advertising Merit Award
Agency:
Team One
Client:
Lexus
Title:
Balance
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
90514
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation PULL FROM BOOK
Title:
Flavor Suggestions
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02427A
Award:
2002 Advertising Merit Award
Agency:
Kohnke Hanneken / Milwaukee
Client:
William F. Eisner Museum of Advertising & Design
Title:
The Power of Advertising
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02428A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy / London
Client:
COI/Child Protection
Title:
Holly
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02429A