The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lump
Agency: BBDO / Atlanta
Client: Georgia Breast Cancer Coalition Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Boy
Agency: Leo Burnett / São Paulo
Client: Ação da Cidadania Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cut
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Flaws
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Price
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy
Agency: Ogilvy & Mather / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Changi Prison - Grandparents
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
God - I Am Here
Agency: Ogilvy & Mather / Singapore
Client: Churches of the Love Singapore Movement Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Chin
Agency: Saatchi & Saatchi / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Eye
Agency: Saatchi & Saatchi / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Woman Abuse - Elevator
Agency: Sonnenberg Murphy Leo Burnett / Johannesburg
Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Alcoholic
Agency: Young & Rubicam / Miami
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Too Young
Agency: Young & Rubicam / Miami
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Seat Belt
Agency: young&rubicam.thinking / Auckland
Client: Waitakere City Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Swing, Kite, Clothesline
Agency: Ambience D'Arcy / Mumbai
Client: Marico Industries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Fish, Birdcage, Paint, Puppy
Agency: Bozell / New York
Client: Datek Category: Newspaper / Newspaper Over 600 Lines: Campaign
Suicide, Back Seat, Boot
Agency: Contrapunto / Madrid
Client: Smart Category: Newspaper / Newspaper Over 600 Lines: Campaign
Honey, I'm Home; Careful, They're Still Hot; Sorry, I'm Early
Agency: Far East Public Company / Bangkok
Client: Yontrakit Intersales Category: Newspaper / Newspaper Over 600 Lines: Campaign
Wilks, Lourve, Nations Collide
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Bigmart
Agency: Impiric / Singapore
Client: Giant Hypermart Category: Newspaper / Newspaper Over 600 Lines: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Newspaper / Newspaper Over 600 Lines: Campaign
Nike, Apple, Body-shop, Harley Davidson
Agency: Ogilvy & Mather / Mumbai
Client: Bennett Coleman & Co. Category: Newspaper / Newspaper Over 600 Lines: Campaign
Fevicol Sea Face, Dog, Heads
Agency: Ogilvy & Mather / Mumbai
Client: Pidilite Industries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Car Park, FootPrints, Speed Camera, Have You Seen
Agency: Saatchi & Saatchi / London
Client: Toyota Corolla Category: Newspaper / Newspaper Over 600 Lines: Campaign
Equalizer, Afro, Reggae
Agency: Taxi / Toronto
Client: Milestone Category: Newspaper / Newspaper Over 600 Lines: Campaign
Couch, Vase, Window
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Interflora Category: Newspaper / Newspaper Over 600 Lines: Campaign
Clearly the Best Place - Aquaman
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Divac
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television Under $50,000 Budget
TASTE TEST
Agency: Saatchi & Saatchi / Johannesburg
Client: Eukanuba Category: Consumer Television / Consumer Television Under $50,000 Budget
Baggage Carousel
Agency: BADJAR Advertising / Melbourne
Client: BMW Group - MINI Category: Outdoor / Guerilla Advertising: Single
Coasters
Agency: Blattner Brunner / Pittsburgh
Client: Zippo Category: Outdoor / Guerilla Advertising: Single
Stairmaster
Agency: Foote Cone & Belding / Singapore
Client: Adidas Singapore Category: Outdoor / Guerilla Advertising: Single
Crack
Agency: Goh Ramanathan / Singapore
Client: Hush Puppies Category: Outdoor / Guerilla Advertising: Single
Mask
Agency: JDA / Perth
Client: Bikeforce Australia Category: Outdoor / Guerilla Advertising: Single
Coaster
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Dunlop Category: Outdoor / Guerilla Advertising: Single
Hitchhikers
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Nashua Category: Outdoor / Guerilla Advertising: Single
Baby Magazine
Agency: Young & Rubicam / São Paulo
Client: Editoria Simbolo Category: Outdoor / Guerilla Advertising: Single
Good Times
Agency: Ammirati Puris / Toronto
Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Single
Pub
Agency: Ammirati Puris / Toronto
Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Single
Sixty Second Theater: Shrek
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Sixty Second Theater: The Family Man
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Everyone
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Consumer Radio / Consumer Radio: Single
Mr. Golf Ball Washer Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Horsedrawn Carriage Driver
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Male Fur Coat Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Public Toilet Paper Refiller
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Supermarket Free Sample Guy
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Wedding Band Guitar Player
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Crazy Cal
Agency: DeVito/Verdi / New York
Client: For Eyes Category: Consumer Radio / Consumer Radio: Single
Sushi
Agency: DeVito/Verdi / New York
Client: For Eyes Category: Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Georgia Breast Cancer Coalition
Title:
Lump
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02411A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / São Paulo
Client:
Ação da Cidadania
Title:
Boy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02412A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Cut
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02413A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Flaws
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02414A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Price
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02415A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Cancer Patients Aid Association
Title:
Cowboy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02416A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Changi Prison - Grandparents
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02417A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Churches of the Love Singapore Movement
Title:
God - I Am Here
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02418A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Women's Refuge
Title:
Chin
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02419A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Women's Refuge
Title:
Eye
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02420A
Award:
2002 Advertising Merit Award
Agency:
Sonnenberg Murphy Leo Burnett / Johannesburg
Client:
Salvation Army
Title:
Woman Abuse - Elevator
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02421A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / Miami
Client:
Amnesty International
Title:
Alcoholic
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02422A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / Miami
Client:
Amnesty International
Title:
Too Young
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02423A
Award:
2002 Advertising Merit Award
Agency:
young&rubicam.thinking / Auckland
Client:
Waitakere City Council
Title:
Seat Belt
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02424A
Award:
2002 Advertising Merit Award
Agency:
Ambience D'Arcy / Mumbai
Client:
Marico Industries
Title:
Swing, Kite, Clothesline
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02127A
Award:
2002 Advertising Merit Award
Agency:
Bozell / New York
Client:
Datek
Title:
Fish, Birdcage, Paint, Puppy
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02128A
Award:
2002 Advertising Merit Award
Agency:
Contrapunto / Madrid
Client:
Smart
Title:
Suicide, Back Seat, Boot
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02129A
Award:
2002 Advertising Merit Award
Agency:
Far East Public Company / Bangkok
Client:
Yontrakit Intersales
Title:
Honey, I'm Home; Careful, They're Still Hot; Sorry, I'm Early
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02130A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Wilks, Lourve, Nations Collide
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02131A
Award:
2002 Advertising Merit Award
Agency:
Impiric / Singapore
Client:
Giant Hypermart
Title:
Bigmart
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02132A
Award:
2002 Advertising Merit Award
Agency:
Lowe Bull Calvert Pace / Johannesburg
Client:
Dulux
Title:
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02133A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Bennett Coleman & Co.
Title:
Nike, Apple, Body-shop, Harley Davidson
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02134A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Pidilite Industries
Title:
Fevicol Sea Face, Dog, Heads
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02135A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Toyota Corolla
Title:
Car Park, FootPrints, Speed Camera, Have You Seen
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02136A
Award:
2002 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
Milestone
Title:
Equalizer, Afro, Reggae
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02137A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Interflora
Title:
Couch, Vase, Window
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02138A
Award:
2002 Advertising Merit Award
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Aquaman
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02538A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Sacramento Kings
Title:
Divac
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02539A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Eukanuba
Title:
TASTE TEST
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02540A
Award:
2002 Advertising Merit Award
Agency:
BADJAR Advertising / Melbourne
Client:
BMW Group - MINI
Title:
Baggage Carousel
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02291A
Award:
2002 Advertising Merit Award
Agency:
Blattner Brunner / Pittsburgh
Client:
Zippo
Title:
Coasters
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02292A
Award:
2002 Advertising Merit Award
Agency:
Foote Cone & Belding / Singapore
Client:
Adidas Singapore
Title:
Stairmaster
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02293A
Award:
2002 Advertising Merit Award
Agency:
Goh Ramanathan / Singapore
Client:
Hush Puppies
Title:
Crack
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02294A
Award:
2002 Advertising Merit Award
Agency:
JDA / Perth
Client:
Bikeforce Australia
Title:
Mask
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02295A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Dunlop
Title:
Coaster
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02296A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Nashua
Title:
Hitchhikers
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02297A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / São Paulo
Client:
Editoria Simbolo
Title:
Baby Magazine
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02298A
Award:
2002 Advertising Merit Award
Agency:
Ammirati Puris / Toronto
Client:
Labatt Breweries of Canada
Title:
Good Times
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02441A
Award:
2002 Advertising Merit Award
Agency:
Ammirati Puris / Toronto
Client:
Labatt Breweries of Canada
Title:
Pub
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02442A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Hollywood Video
Title:
Sixty Second Theater: Shrek
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02443A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Hollywood Video
Title:
Sixty Second Theater: The Family Man
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02444A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Mike's Hard Lemonade
Title:
Everyone
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02445A
Award:
2002 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Golf Ball Washer Inventor
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02446A
Award:
2002 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Horsedrawn Carriage Driver
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02447A
Award:
2002 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Male Fur Coat Wearer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02448A
Award:
2002 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Public Toilet Paper Refiller
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02449A
Award:
2002 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Supermarket Free Sample Guy
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02450A
Award:
2002 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Wedding Band Guitar Player
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02451A
Award:
2002 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
For Eyes
Title:
Crazy Cal
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02452A
Award:
2002 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
For Eyes
Title:
Sushi
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02453A