The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Cow Friend
Agency: Nail Commuications / Providence
Client: Sublime Juices & Beverages Category: Consumer Radio / Consumer Radio: Single
Garage, Gaziger, Everyone
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Consumer Radio / Consumer Radio: Campaign
Frank, Phrase, Thong
Agency: Goodby Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Mr. AKA's Hairdo Helper
Agency: a.k.a.Robaire / Los Angeles
Client: a.k.a.Robaire Category: Collateral Advertising / Collateral: Self-Promotion
Dark Cynical Thinking
Agency: Robaire and Hogshead / Los Angeles
Client: Robaire and Hogshead Category: Collateral Advertising / Collateral: Self-Promotion
The Garbage
Agency: BDDP et Fils / Boulogne Billancourt
Client: BDDP et Fils Category: Collateral Advertising / Collateral: Self-Promotion
Tube Map
Agency: BDH\TBWA / Manchester
Client: BDH/TBWA Category: Collateral Advertising / Collateral: Self-Promotion
Cannes Congratulations
Agency: Butler Shine & Stern / Sausalito
Client: Butler Shine & Stern Category: Collateral Advertising / Collateral: Self-Promotion
Blood Bag
Agency: David Stone Copywriting / Broomfield
Client: David Stone Category: Collateral Advertising / Collateral: Self-Promotion
Take Your Children to Work Day
Agency: Lowe / New York
Client: Lowe Lintas & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Coupon
Agency: Mad Dogs & Englishmen / San Francisco
Client: Mad Dogs San Francisco Category: Collateral Advertising / Collateral: Self-Promotion
Ping Pong
Agency: Mullen / Wenham
Client: Mullen Category: Collateral Advertising / Collateral: Self-Promotion
Victor Ng
Agency: Leo Burnett / Singapore
Client: Victor Ng Category: Collateral Advertising / Collateral: Self-Promotion
Meaningless Comment
Agency: Saatchi & Saatchi / Torrance
Client: Saatchi & Saatchi Category: Collateral Advertising / Collateral: Self-Promotion
Bowl Cut Call For Entries
Agency: WONGDOODY / Seattle
Client: Belding Awards Category: Collateral Advertising / Collateral: Self-Promotion
CHOCOLATE
Agency: BBDO / Singapore
Client: Bayer S.E.A Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hard Day Calendar
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Incredibly Powerful Amplifier
Agency: Tom Gianfagna Inc. / New York
Client: Blue Note Music Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Before
Agency: Grey Worldwide / Kuala Lumpur
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tummy
Agency: Grey Worldwide / Kuala Lumpur
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Good Vibrations
Agency: Ogilvy & Mather / Frankfurt
Client: Schlampenladen Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blurred Sticker
Agency: Quadrant Communications / Mumbai
Client: Toshiba India Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bug
Agency: Sawyer Riley Compton / Atlanta
Client: Ellicott City Infiniti Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Contour Map
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW X5 Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Black Box
Agency: TBWA / Singapore
Client: Samsonite Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Operation/Dandruff/Ice Cream
Agency: BMP DDB / London
Client: Volkswagen Passat Category: Consumer Television / Consumer Television Over :30 Campaign
Office/Snake/Iron
Agency: Palmer Jarvis DDB / Vancouver
Client: Lastminutelodgings.com Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Drew
Agency: Saatchi & Saatchi / Hong Kong
Client: Procter & Gamble - Oil of Olay Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Lovingly-crafted
Agency: Square One / Dallas
Client: Urban Home Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Colin Powell
Agency: DDB / Singapore
Client: Volvo Cars East Asia Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Price
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Auto Trader Wrecks
Agency: Clemenger BBDO / Wellington
Client: Land Transport Safety Authority Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Crab
Agency: Leo Burnett / Kuala Lumpur
Client: Malaysian Nature Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Sharks of the World
Agency: Leo Burnett / Singapore
Client: Ocean Environment Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Changi Prison
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Open Here+
Agency: Saatchi & Saatchi / Sydney
Client: Pedestrian Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Bears
Agency: Saatchi & Saatchi / Singapore
Client: Acres Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Stamps Unlimited Campaign
Agency: BBDO / Atlanta
Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Koufax, Clinton, Movies, Queen Mother
Agency: Crispin Porter & Bogusky / Miami
Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Toenails
Agency: Leo Burnett / New Delhi
Client: Dabur India Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Upgrade your language
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Reliable
Agency: NET#WORK BBDO / Johannesburg
Client: Delta Motor Corporation Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Smile
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Where There's Iron, There Can Be Rust
Agency: Almap BBDO Comunicacoes / São Paulo
Client: Tintas Coral Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Lemon
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Sidewalk
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Snow Boot
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Driving Around in Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
NYer Culture Issue - Window View
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Agency:
Nail Commuications / Providence
Client:
Sublime Juices & Beverages
Title:
Cow Friend
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02454A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Mike's Hard Lemonade
Title:
Garage, Gaziger, Everyone
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
02455A
Award:
2002 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Frank, Phrase, Thong
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
02456A
Award:
2002 Advertising Merit Award
Agency:
a.k.a.Robaire / Los Angeles
Client:
a.k.a.Robaire
Title:
Mr. AKA's Hairdo Helper
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02348A
Award:
2002 Advertising Merit Award
Agency:
Robaire and Hogshead / Los Angeles
Client:
Robaire and Hogshead
Title:
Dark Cynical Thinking
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02349A
Award:
2002 Advertising Merit Award
Agency:
BDDP et Fils / Boulogne Billancourt
Client:
BDDP et Fils
Title:
The Garbage
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02350A
Award:
2002 Advertising Merit Award
Agency:
BDH\TBWA / Manchester
Client:
BDH/TBWA
Title:
Tube Map
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02351A
Award:
2002 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Butler Shine & Stern
Title:
Cannes Congratulations
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02352A
Award:
2002 Advertising Merit Award
Agency:
David Stone Copywriting / Broomfield
Client:
David Stone
Title:
Blood Bag
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02353A
Award:
2002 Advertising Merit Award
Agency:
Lowe / New York
Client:
Lowe Lintas & Partners
Title:
Take Your Children to Work Day
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02354A
Award:
2002 Advertising Merit Award
Agency:
Mad Dogs & Englishmen / San Francisco
Client:
Mad Dogs San Francisco
Title:
Coupon
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02355A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Mullen
Title:
Ping Pong
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02356A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Victor Ng
Title:
Victor Ng
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02357A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Torrance
Client:
Saatchi & Saatchi
Title:
Meaningless Comment
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02358A
Award:
2002 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Belding Awards
Title:
Bowl Cut Call For Entries
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02359A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Bayer S.E.A
Title:
CHOCOLATE
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02337A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Mike's Hard Lemonade
Title:
Hard Day Calendar
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02338A
Award:
2002 Advertising Merit Award
Agency:
Tom Gianfagna Inc. / New York
Client:
Blue Note Music
Title:
Incredibly Powerful Amplifier
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02339A
Award:
2002 Advertising Merit Award
Agency:
Grey Worldwide / Kuala Lumpur
Client:
Nike
Title:
Before
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02340A
Award:
2002 Advertising Merit Award
Agency:
Grey Worldwide / Kuala Lumpur
Client:
Nike
Title:
Tummy
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02341A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Schlampenladen
Title:
Good Vibrations
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02342A
Award:
2002 Advertising Merit Award
Agency:
Quadrant Communications / Mumbai
Client:
Toshiba India
Title:
Blurred Sticker
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02343A
Award:
2002 Advertising Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
Ellicott City Infiniti
Title:
Bug
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02344A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
BMW X5
Title:
Contour Map
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02345A
Award:
2002 Advertising Merit Award
Agency:
TBWA / Singapore
Client:
Samsonite Asia
Title:
Black Box
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02346A
Award:
2002 Advertising Merit Award
Agency:
TBWA / Singapore
Client:
Thule Asia
Title:
The Shell
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02347A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Passat
Title:
Operation/Dandruff/Ice Cream
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02476A
Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Lastminutelodgings.com
Title:
Office/Snake/Iron
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
02271A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Procter & Gamble - Oil of Olay
Title:
Drew
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
02272A
Award:
2002 Advertising Merit Award
Agency:
Square One / Dallas
Client:
Urban Home
Title:
Lovingly-crafted
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
02273A
Award:
2002 Advertising Merit Award
Agency:
DDB / Singapore
Client:
Volvo Cars East Asia
Title:
Colin Powell
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
02425A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Price
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
02426A
Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport Safety Authority
Title:
Auto Trader Wrecks
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02405A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
Malaysian Nature Society
Title:
Crab
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02406A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Ocean Environment
Title:
Sharks of the World
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02407A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Changi Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02408A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Pedestrian Council
Title:
Open Here+
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02409A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Acres
Title:
Bears
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02410A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Stamps Unlimited
Title:
Stamps Unlimited Campaign
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02154A
Award:
2002 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Fifth Avenue Stamp Gallery
Title:
Koufax, Clinton, Movies, Queen Mother
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02155A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / New Delhi
Client:
Dabur India
Title:
Toenails
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02156A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Upgrade your language
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02157A
Award:
2002 Advertising Merit Award
Agency:
NET#WORK BBDO / Johannesburg
Client:
Delta Motor Corporation
Title:
Reliable
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02158A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Guinness
Title:
Smile
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02163A
Award:
2002 Advertising Merit Award
Agency:
Almap BBDO Comunicacoes / São Paulo
Client:
Tintas Coral
Title:
Where There's Iron, There Can Be Rust
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02164A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Lemon
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02165A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Sidewalk
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02166A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Snow Boot
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02167A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Driving Around in Squares
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02168A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
NYer Culture Issue - Window View
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02169A