The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Cow Friend Agency: Nail Commuications / Providence Client: Sublime Juices & Beverages Category: Consumer Radio / Consumer Radio: Single
Garage, Gaziger, Everyone Agency: Cliff Freeman and Partners / New York Client: Mike's Hard Lemonade Category: Consumer Radio / Consumer Radio: Campaign
Frank, Phrase, Thong Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Mr. AKA's Hairdo Helper Agency: a.k.a.Robaire / Los Angeles Client: a.k.a.Robaire Category: Collateral Advertising / Collateral: Self-Promotion
Dark Cynical Thinking Agency: Robaire and Hogshead / Los Angeles Client: Robaire and Hogshead Category: Collateral Advertising / Collateral: Self-Promotion
The Garbage Agency: BDDP et Fils / Boulogne Billancourt Client: BDDP et Fils Category: Collateral Advertising / Collateral: Self-Promotion
Tube Map Agency: BDH\TBWA / Manchester Client: BDH/TBWA Category: Collateral Advertising / Collateral: Self-Promotion
Cannes Congratulations Agency: Butler Shine & Stern / Sausalito Client: Butler Shine & Stern Category: Collateral Advertising / Collateral: Self-Promotion
Blood Bag Agency: David Stone Copywriting / Broomfield Client: David Stone Category: Collateral Advertising / Collateral: Self-Promotion
Take Your Children to Work Day Agency: Lowe / New York Client: Lowe Lintas & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Coupon Agency: Mad Dogs & Englishmen / San Francisco Client: Mad Dogs San Francisco Category: Collateral Advertising / Collateral: Self-Promotion
Ping Pong Agency: Mullen / Wenham Client: Mullen Category: Collateral Advertising / Collateral: Self-Promotion
Victor Ng Agency: Leo Burnett / Singapore Client: Victor Ng Category: Collateral Advertising / Collateral: Self-Promotion
Meaningless Comment Agency: Saatchi & Saatchi / Torrance Client: Saatchi & Saatchi Category: Collateral Advertising / Collateral: Self-Promotion
Bowl Cut Call For Entries Agency: WONGDOODY / Seattle Client: Belding Awards Category: Collateral Advertising / Collateral: Self-Promotion
CHOCOLATE Agency: BBDO / Singapore Client: Bayer S.E.A Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hard Day Calendar Agency: Cliff Freeman and Partners / New York Client: Mike's Hard Lemonade Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Incredibly Powerful Amplifier Agency: Tom Gianfagna Inc. / New York Client: Blue Note Music Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Before Agency: Grey Worldwide / Kuala Lumpur Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tummy Agency: Grey Worldwide / Kuala Lumpur Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Good Vibrations Agency: Ogilvy & Mather / Frankfurt Client: Schlampenladen Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blurred Sticker Agency: Quadrant Communications / Mumbai Client: Toshiba India Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bug Agency: Sawyer Riley Compton / Atlanta Client: Ellicott City Infiniti Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Contour Map Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW X5 Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Black Box Agency: TBWA / Singapore Client: Samsonite Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
The Shell Agency: TBWA / Singapore Client: Thule Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Operation/Dandruff/Ice Cream Agency: BMP DDB / London Client: Volkswagen Passat Category: Consumer Television / Consumer Television Over :30 Campaign
Office/Snake/Iron Agency: Palmer Jarvis DDB / Vancouver Client: Lastminutelodgings.com Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Drew Agency: Saatchi & Saatchi / Hong Kong Client: Procter & Gamble - Oil of Olay Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Lovingly-crafted Agency: Square One / Dallas Client: Urban Home Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Colin Powell Agency: DDB / Singapore Client: Volvo Cars East Asia Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Price Agency: Martin|Williams / Minneapolis Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Auto Trader Wrecks Agency: Clemenger BBDO / Wellington Client: Land Transport Safety Authority Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Crab Agency: Leo Burnett / Kuala Lumpur Client: Malaysian Nature Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Sharks of the World Agency: Leo Burnett / Singapore Client: Ocean Environment Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Changi Prison Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Open Here+ Agency: Saatchi & Saatchi / Sydney Client: Pedestrian Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Bears Agency: Saatchi & Saatchi / Singapore Client: Acres Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Stamps Unlimited Campaign Agency: BBDO / Atlanta Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Koufax, Clinton, Movies, Queen Mother Agency: Crispin Porter & Bogusky / Miami Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Toenails Agency: Leo Burnett / New Delhi Client: Dabur India Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Upgrade your language Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Reliable Agency: NET#WORK BBDO / Johannesburg Client: Delta Motor Corporation Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Smile Agency: Abbott Mead Vickers.BBDO / London Client: Guinness Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Where There's Iron, There Can Be Rust Agency: Almap BBDO Comunicacoes / São Paulo Client: Tintas Coral Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Lemon Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Sidewalk Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Snow Boot Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Driving Around in Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
NYer Culture Issue - Window View Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single

2002 Advertising Merit Award

Nail Commuications / Providence

Sublime Juices & Beverages

Cow Friend

Consumer Radio / Consumer Radio: Single

02454A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Mike's Hard Lemonade

Garage, Gaziger, Everyone

Consumer Radio / Consumer Radio: Campaign

02455A

2002 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Frank, Phrase, Thong

Consumer Radio / Consumer Radio: Campaign

02456A

2002 Advertising Merit Award

a.k.a.Robaire / Los Angeles

a.k.a.Robaire

Mr. AKA's Hairdo Helper

Collateral Advertising / Collateral: Self-Promotion

02348A

2002 Advertising Merit Award

Robaire and Hogshead / Los Angeles

Robaire and Hogshead

Dark Cynical Thinking

Collateral Advertising / Collateral: Self-Promotion

02349A

2002 Advertising Merit Award

BDDP et Fils / Boulogne Billancourt

BDDP et Fils

The Garbage

Collateral Advertising / Collateral: Self-Promotion

02350A

2002 Advertising Merit Award

BDH\TBWA / Manchester

BDH/TBWA

Tube Map

Collateral Advertising / Collateral: Self-Promotion

02351A

2002 Advertising Merit Award

Butler Shine & Stern / Sausalito

Butler Shine & Stern

Cannes Congratulations

Collateral Advertising / Collateral: Self-Promotion

02352A

2002 Advertising Merit Award

David Stone Copywriting / Broomfield

David Stone

Blood Bag

Collateral Advertising / Collateral: Self-Promotion

02353A

2002 Advertising Merit Award

Lowe / New York

Lowe Lintas & Partners

Take Your Children to Work Day

Collateral Advertising / Collateral: Self-Promotion

02354A

2002 Advertising Merit Award

Mad Dogs & Englishmen / San Francisco

Mad Dogs San Francisco

Coupon

Collateral Advertising / Collateral: Self-Promotion

02355A

2002 Advertising Merit Award

Mullen / Wenham

Mullen

Ping Pong

Collateral Advertising / Collateral: Self-Promotion

02356A

2002 Advertising Merit Award

Leo Burnett / Singapore

Victor Ng

Victor Ng

Collateral Advertising / Collateral: Self-Promotion

02357A

2002 Advertising Merit Award

Saatchi & Saatchi / Torrance

Saatchi & Saatchi

Meaningless Comment

Collateral Advertising / Collateral: Self-Promotion

02358A

2002 Advertising Merit Award

WONGDOODY / Seattle

Belding Awards

Bowl Cut Call For Entries

Collateral Advertising / Collateral: Self-Promotion

02359A

2002 Advertising Merit Award

BBDO / Singapore

Bayer S.E.A

CHOCOLATE

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02337A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Mike's Hard Lemonade

Hard Day Calendar

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02338A

2002 Advertising Merit Award

Tom Gianfagna Inc. / New York

Blue Note Music

Incredibly Powerful Amplifier

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02339A

2002 Advertising Merit Award

Grey Worldwide / Kuala Lumpur

Nike

Before

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02340A

2002 Advertising Merit Award

Grey Worldwide / Kuala Lumpur

Nike

Tummy

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02341A

2002 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Schlampenladen

Good Vibrations

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02342A

2002 Advertising Merit Award

Quadrant Communications / Mumbai

Toshiba India

Blurred Sticker

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02343A

2002 Advertising Merit Award

Sawyer Riley Compton / Atlanta

Ellicott City Infiniti

Bug

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02344A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

BMW X5

Contour Map

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02345A

2002 Advertising Merit Award

TBWA / Singapore

Samsonite Asia

Black Box

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02346A

2002 Advertising Merit Award

TBWA / Singapore

Thule Asia

The Shell

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02347A

2002 Advertising Merit Award

BMP DDB / London

Volkswagen Passat

Operation/Dandruff/Ice Cream

Consumer Television / Consumer Television Over :30 Campaign

02476A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Lastminutelodgings.com

Office/Snake/Iron

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

02271A

2002 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Procter & Gamble - Oil of Olay

Drew

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

02272A

2002 Advertising Merit Award

Square One / Dallas

Urban Home

Lovingly-crafted

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

02273A

2002 Advertising Merit Award

DDB / Singapore

Volvo Cars East Asia

Colin Powell

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

02425A

2002 Advertising Merit Award

Martin|Williams / Minneapolis

Amnesty International

Price

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

02426A

2002 Advertising Merit Award

Clemenger BBDO / Wellington

Land Transport Safety Authority

Auto Trader Wrecks

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02405A

2002 Advertising Merit Award

Leo Burnett / Kuala Lumpur

Malaysian Nature Society

Crab

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02406A

2002 Advertising Merit Award

Leo Burnett / Singapore

Ocean Environment

Sharks of the World

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02407A

2002 Advertising Merit Award

Ogilvy & Mather / Singapore

Changi Museum

Changi Prison

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02408A

2002 Advertising Merit Award

Saatchi & Saatchi / Sydney

Pedestrian Council

Open Here+

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02409A

2002 Advertising Merit Award

Saatchi & Saatchi / Singapore

Acres

Bears

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02410A

2002 Advertising Merit Award

BBDO / Atlanta

Stamps Unlimited

Stamps Unlimited Campaign

Newspaper / Newspaper 600 Lines or Less: Campaign

02154A

2002 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Fifth Avenue Stamp Gallery

Koufax, Clinton, Movies, Queen Mother

Newspaper / Newspaper 600 Lines or Less: Campaign

02155A

2002 Advertising Merit Award

Leo Burnett / New Delhi

Dabur India

Toenails

Newspaper / Newspaper 600 Lines or Less: Campaign

02156A

2002 Advertising Merit Award

Mullen / Wenham

American Heritage Dictionary

Upgrade your language

Newspaper / Newspaper 600 Lines or Less: Campaign

02157A

2002 Advertising Merit Award

NET#WORK BBDO / Johannesburg

Delta Motor Corporation

Reliable

Newspaper / Newspaper 600 Lines or Less: Campaign

02158A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Guinness

Smile

Consumer Magazine / Magazine Color Full Page or Spread: Single

02163A

2002 Advertising Merit Award

Almap BBDO Comunicacoes / São Paulo

Tintas Coral

Where There's Iron, There Can Be Rust

Consumer Magazine / Magazine Color Full Page or Spread: Single

02164A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Beetle Shapes - Lemon

Consumer Magazine / Magazine Color Full Page or Spread: Single

02165A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Beetle Shapes - Sidewalk

Consumer Magazine / Magazine Color Full Page or Spread: Single

02166A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Beetle Shapes - Snow Boot

Consumer Magazine / Magazine Color Full Page or Spread: Single

02167A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Driving Around in Squares

Consumer Magazine / Magazine Color Full Page or Spread: Single

02168A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

NYer Culture Issue - Window View

Consumer Magazine / Magazine Color Full Page or Spread: Single

02169A

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