The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Living Room/Bedroom/House Agency: Jupiter Drawing Room, The / Johannesburg Client: Prodec Paints Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
ACG print campaign Agency: Wieden+Kennedy / Amsterdam Client: Nike Europe Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Burkina Faso/Slaughterhouse/Caribou Agency: Young & Rubicam / Chicago Client: Mother Jones Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Toronto Film Festival - Ticket Booth Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Trade / Trade B/W Full Page or Spread: Single
Hammock Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Velux America Category: Trade / Trade B/W Full Page or Spread: Single
Committed To Excellence Agency: Publicis & Hal Riney / San Francisco Client: Publicis & Hal Riney Category: Trade / Trade B/W Full Page or Spread: Single
Stairs Agency: M&C Saatchi / Sydney Client: Sydney Aquariaum Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Thin Agency: Ogilvy & Mather / Hong Kong Client: Kimberly-Clark Corporation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Armpit Agency: Borders Perrin Norrander / Portland Client: Duncan Yo-Yo Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Smile Agency: Abbott Mead Vickers.BBDO / London Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
Awe Agency: Batey / Singapore Client: Daimler Chrysler Category: Newspaper / Newspaper Over 600 Lines: Single
Shadow Boxer Agency: BBDO Canada / Toronto Client: Federal Express Canada Category: Newspaper / Newspaper Over 600 Lines: Single
Bricks Agency: Berry Bush BBDO / Cape Town Client: Isuzu Category: Newspaper / Newspaper Over 600 Lines: Single
Dinner Agency: BMP DDB / London Client: Guardian Category: Newspaper / Newspaper Over 600 Lines: Single
Newspaper Agency: Bozell / New York Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Single
Blue Chip Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Red Ken Agency: Abbot Mead Vickers.BBDO / London Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Plate Agency: DDB / Dallas Client: McIlhenny Co. Category: Newspaper / Newspaper Over 600 Lines: Single
Weeping Guitar Agency: Dentsu Young & Rubicam / Singapore Client: Class 95FM Category: Newspaper / Newspaper Over 600 Lines: Single
Feels Like a Million Agency: Fallon / Minneapolis Client: BMW RAN LAST YEAR - DO NOT INCLUDE IN THE ONE SHOW V. 24 Category: Newspaper / Newspaper Over 600 Lines: Single
Poem Agency: Fallon / Minneapolis Client: United Airlines Category: Newspaper / Newspaper Over 600 Lines: Single
Nations Collide Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Ostrich Egg Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Pope Mobile Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Queen Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Wilks Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Harrison Agency: La Comunidad / Buenos Aires Client: Rolling Stone Category: Newspaper / Newspaper Over 600 Lines: Single
Stocking Agency: Ogilvy & Mather / Kuala Lumpur Client: Guinness Anchor Berhad Category: Newspaper / Newspaper Over 600 Lines: Single
Bogey@5 Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Newspaper / Newspaper Over 600 Lines: Single
Pit Stop Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Newspaper / Newspaper Over 600 Lines: Single
Tennis Agency: Ogilvy / Bangkok Client: Red Bull Beverage Category: Newspaper / Newspaper Over 600 Lines: Single
Tree Trunk Agency: Saatchi & Saatchi / Johannesburg Client: Procter & Gamble-Oil of Olay Category: Newspaper / Newspaper Over 600 Lines: Single
Pre - Newspaper Agency: Saatchi & Saatchi / Torrance Client: Oregon Sports Hall of Fame Category: Newspaper / Newspaper Over 600 Lines: Single
Bandits Agency: TBWA/Capsula / São Paulo Client: Wendler Category: Newspaper / Newspaper Over 600 Lines: Single
Price Tags Agency: TBWA Hunt Lascaris / Johannesburg Client: Colman's Spray & Cook Category: Newspaper / Newspaper Over 600 Lines: Single
Thumb Agency: TBWA Hunt Lascaris / Johannesburg Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Single
The Outdoors Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Evil Nemesis Agency: Goodby Silverstein & Partners / San Francisco Client: Wall Street Journal, The Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Drive In Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Baywatch Agency: Palmer Jarvis DDB / Vancouver Client: KVOS TV Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Guest Parking Agency: Palmer Jarvis DDB / Vancouver Client: KVOS TV Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Dry Grass Agency: Saatchi & Saatchi / Bangkok Client: Procter & Gamble Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Allergy Suffers Agency: BBDO / Atlanta Client: Georgia World Congress Center Category: Trade / Trade Color Full Page or Spread: Single
Silicone Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Trade / Trade Color Full Page or Spread: Single
Pity Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Water Droplets Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Work Police Agency: Cramer-Krasselt / Chicago Client: Hyatt Category: Trade / Trade Color Full Page or Spread: Single
Anti War Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Bush/Kennedy Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
God Bless Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single

2002 Advertising Merit Award

Jupiter Drawing Room, The / Johannesburg

Prodec Paints

Living Room/Bedroom/House

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02262A

2002 Advertising Merit Award

Wieden+Kennedy / Amsterdam

Nike Europe

ACG print campaign

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02263A

2002 Advertising Merit Award

Young & Rubicam / Chicago

Mother Jones

Burkina Faso/Slaughterhouse/Caribou

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02264A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Toronto Film Festival - Ticket Booth

Trade / Trade B/W Full Page or Spread: Single

02299A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Velux America

Hammock

Trade / Trade B/W Full Page or Spread: Single

02300A

2002 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Publicis & Hal Riney

Committed To Excellence

Trade / Trade B/W Full Page or Spread: Single

02301A

2002 Advertising Merit Award

M&C Saatchi / Sydney

Sydney Aquariaum

Stairs

Consumer Magazine / Magazine B/W Full Page or Spread: Single

02161A

2002 Advertising Merit Award

Ogilvy & Mather / Hong Kong

Kimberly-Clark Corporation

Thin

Consumer Magazine / Magazine B/W Full Page or Spread: Single

02162A

2002 Advertising Merit Award

Borders Perrin Norrander / Portland

Duncan Yo-Yo

Armpit

Consumer Magazine / Magazine B/W Full Page or Spread: Single

02545A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Guinness

Smile

Newspaper / Newspaper Over 600 Lines: Single

02099A

2002 Advertising Merit Award

Batey / Singapore

Daimler Chrysler

Awe

Newspaper / Newspaper Over 600 Lines: Single

02100A

2002 Advertising Merit Award

BBDO Canada / Toronto

Federal Express Canada

Shadow Boxer

Newspaper / Newspaper Over 600 Lines: Single

02101A

2002 Advertising Merit Award

Berry Bush BBDO / Cape Town

Isuzu

Bricks

Newspaper / Newspaper Over 600 Lines: Single

02102A

2002 Advertising Merit Award

BMP DDB / London

Guardian

Dinner

Newspaper / Newspaper Over 600 Lines: Single

02103A

2002 Advertising Merit Award

Bozell / New York

The New York Times

Newspaper

Newspaper / Newspaper Over 600 Lines: Single

02104A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Blue Chip

Newspaper / Newspaper Over 600 Lines: Single

02105A

2002 Advertising Merit Award

Abbot Mead Vickers.BBDO / London

The Economist

Red Ken

Newspaper / Newspaper Over 600 Lines: Single

02106A

2002 Advertising Merit Award

DDB / Dallas

McIlhenny Co.

Plate

Newspaper / Newspaper Over 600 Lines: Single

02107A

2002 Advertising Merit Award

Dentsu Young & Rubicam / Singapore

Class 95FM

Weeping Guitar

Newspaper / Newspaper Over 600 Lines: Single

02108A

2002 Advertising Merit Award

Fallon / Minneapolis

BMW RAN LAST YEAR - DO NOT INCLUDE IN THE ONE SHOW V. 24

Feels Like a Million

Newspaper / Newspaper Over 600 Lines: Single

02109A

2002 Advertising Merit Award

Fallon / Minneapolis

United Airlines

Poem

Newspaper / Newspaper Over 600 Lines: Single

02110A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Nations Collide

Newspaper / Newspaper Over 600 Lines: Single

02111A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Ostrich Egg

Newspaper / Newspaper Over 600 Lines: Single

02112A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Pope Mobile

Newspaper / Newspaper Over 600 Lines: Single

02113A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Queen

Newspaper / Newspaper Over 600 Lines: Single

02114A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Wilks

Newspaper / Newspaper Over 600 Lines: Single

02115A

2002 Advertising Merit Award

La Comunidad / Buenos Aires

Rolling Stone

Harrison

Newspaper / Newspaper Over 600 Lines: Single

02116A

2002 Advertising Merit Award

Ogilvy & Mather / Kuala Lumpur

Guinness Anchor Berhad

Stocking

Newspaper / Newspaper Over 600 Lines: Single

02117A

2002 Advertising Merit Award

Ogilvy & Mather / Kuala Lumpur

Mattel Southeast Asia

Bogey@5

Newspaper / Newspaper Over 600 Lines: Single

02118A

2002 Advertising Merit Award

Ogilvy & Mather / Kuala Lumpur

Mattel Southeast Asia

Pit Stop

Newspaper / Newspaper Over 600 Lines: Single

02119A

2002 Advertising Merit Award

Ogilvy / Bangkok

Red Bull Beverage

Tennis

Newspaper / Newspaper Over 600 Lines: Single

02120A

2002 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Procter & Gamble-Oil of Olay

Tree Trunk

Newspaper / Newspaper Over 600 Lines: Single

02122A

2002 Advertising Merit Award

Saatchi & Saatchi / Torrance

Oregon Sports Hall of Fame

Pre - Newspaper

Newspaper / Newspaper Over 600 Lines: Single

02123A

2002 Advertising Merit Award

TBWA/Capsula / São Paulo

Wendler

Bandits

Newspaper / Newspaper Over 600 Lines: Single

02124A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Colman's Spray & Cook

Price Tags

Newspaper / Newspaper Over 600 Lines: Single

02125A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Sony PlayStation

Thumb

Newspaper / Newspaper Over 600 Lines: Single

02126A

2002 Advertising Merit Award

Borders Perrin Norrander / Portland

Columbia Sportswear

The Outdoors

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02265A

2002 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Wall Street Journal, The

Evil Nemesis

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02266A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Drive In

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02267A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

KVOS TV

Baywatch

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02268A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

KVOS TV

Guest Parking

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02269A

2002 Advertising Merit Award

Saatchi & Saatchi / Bangkok

Procter & Gamble

Dry Grass

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02270A

2002 Advertising Merit Award

BBDO / Atlanta

Georgia World Congress Center

Allergy Suffers

Trade / Trade Color Full Page or Spread: Single

02302A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Silicone

Trade / Trade Color Full Page or Spread: Single

02303A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

American Standard

Pity

Trade / Trade Color Full Page or Spread: Single

02304A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

American Standard

Water Droplets

Trade / Trade Color Full Page or Spread: Single

02305A

2002 Advertising Merit Award

Cramer-Krasselt / Chicago

Hyatt

Work Police

Trade / Trade Color Full Page or Spread: Single

02306A

2002 Advertising Merit Award

Fallon / New York

Time

Anti War

Trade / Trade Color Full Page or Spread: Single

02307A

2002 Advertising Merit Award

Fallon / New York

Time

Bush/Kennedy

Trade / Trade Color Full Page or Spread: Single

02308A

2002 Advertising Merit Award

Fallon / New York

Time

God Bless

Trade / Trade Color Full Page or Spread: Single

02309A

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