The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
"Rush through town"
Agency: GREY COPENHAGEN / Copenhagen K
Client: Metro Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Black Jack"/"Tommy"/"Sugar"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Campaign
Kennedy, Pyramids, Roswell & Moon
Agency: Lowe Bull / Bryanston
Client: Pentel Category: Newspaper / Newspaper Over 600 Lines: Campaign
G-Class Campaign
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Campaign
As real as it gets
Agency: TBWA Singapore / Singapore
Client: Sphere Category: Newspaper / Newspaper Over 600 Lines: Campaign
Sad Dogs
Agency: TBWAHuntLascaris / Sandton
Client: Masterfoods/Pedigree Category: Newspaper / Newspaper Over 600 Lines: Campaign
Instruction Manual
Agency: Y&R Buenos Aires / Capital Federal
Client: Visa Argetntina Category: Newspaper / Newspaper Over 600 Lines: Campaign
Saturn
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn Category: Consumer Television / Consumer Television Over :30 Campaign
Questions
Agency: Rethink / Vancouver
Client: Science World Category: Public Service/Political / Public Service/Political Radio: Single
I just call...
Agency: Ruf Lanz Werbeagentur AG / Zürich
Client: Muehlehalde Home of the blind Zürich Category: Public Service/Political / Public Service/Political Radio: Single
Rage
Agency: Saatchi & Saatchi / Cape Town
Client: Engen - Arrive Alive Category: Public Service/Political / Public Service/Political Radio: Single
Slap
Agency: The Jupiter Drawing Room (South Africa) / Cape Town
Client: POWA Category: Public Service/Political / Public Service/Political Radio: Single
Good Samaritan
Agency: WONGDOODY / Seattle
Client: Fare Start Category: Public Service/Political / Public Service/Political Radio: Single
Night Witches
Agency: WONGDOODY / Seattle
Client: Museum Of flight Category: Public Service/Political / Public Service/Political Radio: Single
Personality (Bin Laden)
Agency: AlmapBBDO / São Paulo
Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Bush)
Agency: AlmapBBDO / São Paulo
Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Fidel)
Agency: AlmapBBDO / São Paulo
Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Saddam)
Agency: AlmapBBDO / São Paulo
Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Yearbook
Agency: BBDO Atlanta / ATLANTA
Client: Cingular Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Emergency Call
Agency: BBDO / Bangkok
Client: Indosport (Thailand) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Knotty Pine
Agency: BBDO Chicago / chicago
Client: Wm. Wrigley Jr. Company/Orbit White Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Lift
Agency: BBDO Guerrero Ortega / Makati City
Client: Splash Corporation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Track
Agency: berry bush bbdo / cape town
Client: Subaru Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Free After That
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars North America Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Cap
Agency: Colenso BBDO / Auckland
Client: Lion Breweries Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Thumbs
Agency: Colenso BBDO / Auckland
Client: Monaco Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
CALCO TRACING
Agency: CONTRAPUNTO / Madrid
Client: MERCEDES BENZ - CLASE A Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Hidden Spread
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
History of the Go Kart
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Manual of Motoring
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Milk Carton
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Baby
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Wee
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
King Kong
Agency: DDB London / London
Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Skin Tone
Agency:
Client: Schering-Plough Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Steel Door
Agency: Dentsu Singapore / Singapore
Client: WD40 Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
"The Chinatown-ad"
Agency: Scholz & Friends / Berlin
Client: Berlitz International Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Box I
Agency: DPZ Propaganda Ltda. / São Paulo
Client: Lego Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Sex
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Tampax
Agency: Leo Burnett Paris / Boulogne
Client: Procter & Gamble Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Whiteboard
Agency: Naga DDB Sdn Bhd / -
Client: EUT Fashion (Wonderbra) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Flare 25th Anniversary Issue
Agency: Ogilvy & Mather / Toronto
Client: Unilever - Dove Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Intertool "Extreme Longlife" Campaign - Ad "Drill Bits"
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Intertool GmbH, Switzerland Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Intertool "Extreme Longlife" print Campaign - Ad "Saw Blades"
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Intertool GmbH, Switzerland Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Birds
Agency: Ogilvy Mexico / M?xico
Client: Land Rover Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Shaver
Agency: Publicis Malaysia / kuala Lumpur
Client: GP Battery Marketing Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Conqueror
Agency: Publicis Mojo / Melbourne
Client: Nike Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Picasso Man
Agency: Publicis Salles Norton / São Paulo
Client: Bradesco Bank Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Irina
Agency: Saatchi & Saatchi / London
Client: Coco de Mer Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Moon
Agency: Saatchi & Saatchi / London
Client: Olay Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Agency:
GREY COPENHAGEN / Copenhagen K
Client:
Metro
Title:
"Rush through town"
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05071A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Black Jack"/"Tommy"/"Sugar"
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05072A
Award:
2005 Advertising Merit Award
Agency:
Lowe Bull / Bryanston
Client:
Pentel
Title:
Kennedy, Pyramids, Roswell & Moon
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05073A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
G-Class Campaign
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05074A
Award:
2005 Advertising Merit Award
Agency:
TBWA Singapore / Singapore
Client:
Sphere
Title:
As real as it gets
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05075A
Award:
2005 Advertising Merit Award
Agency:
TBWAHuntLascaris / Sandton
Client:
Masterfoods/Pedigree
Title:
Sad Dogs
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05076A
Award:
2005 Advertising Merit Award
Agency:
Y&R Buenos Aires / Capital Federal
Client:
Visa Argetntina
Title:
Instruction Manual
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05077A
Award:
2005 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Saturn
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
05061T
Award:
2005 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Questions
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05008R
Award:
2005 Advertising Merit Award
Agency:
Ruf Lanz Werbeagentur AG / Zürich
Client:
Muehlehalde Home of the blind Zürich
Title:
I just call...
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05009R
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / Cape Town
Client:
Engen - Arrive Alive
Title:
Rage
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05010R
Award:
2005 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Cape Town
Client:
POWA
Title:
Slap
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05011R
Award:
2005 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Fare Start
Title:
Good Samaritan
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05012R
Award:
2005 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Museum Of flight
Title:
Night Witches
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05013R
Award:
2005 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Editora Abril
Title:
Personality (Bin Laden)
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05089A
Award:
2005 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Editora Abril
Title:
Personality (Bush)
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05090A
Award:
2005 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Editora Abril
Title:
Personality (Fidel)
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05091A
Award:
2005 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Editora Abril
Title:
Personality (Saddam)
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05092A
Award:
2005 Advertising Merit Award
Agency:
BBDO Atlanta / ATLANTA
Client:
Cingular
Title:
Yearbook
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05093A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Indosport (Thailand)
Title:
Emergency Call
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05094A
Award:
2005 Advertising Merit Award
Agency:
BBDO Chicago / chicago
Client:
Wm. Wrigley Jr. Company/Orbit White
Title:
Knotty Pine
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05095A
Award:
2005 Advertising Merit Award
Agency:
BBDO Guerrero Ortega / Makati City
Client:
Splash Corporation
Title:
Lift
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05096A
Award:
2005 Advertising Merit Award
Agency:
berry bush bbdo / cape town
Client:
Subaru
Title:
Track
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05097A
Award:
2005 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars North America
Title:
Free After That
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05098A
Award:
2005 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Lion Breweries
Title:
Cap
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05099A
Award:
2005 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Monaco
Title:
Thumbs
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05100A
Award:
2005 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
MERCEDES BENZ - CLASE A
Title:
CALCO TRACING
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05101A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Hidden Spread
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05103A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
History of the Go Kart
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05104A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Manual of Motoring
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05105A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Milk Carton
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05106A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Baby
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05107A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Wee
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05108A
Award:
2005 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen
Title:
King Kong
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05109A
Award:
2005 Advertising Merit Award
Agency:
Client:
Schering-Plough
Title:
Skin Tone
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05110A
Award:
2005 Advertising Merit Award
Agency:
Dentsu Singapore / Singapore
Client:
WD40
Title:
Steel Door
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05111A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlitz International Inc.
Title:
"The Chinatown-ad"
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05112A
Award:
2005 Advertising Merit Award
Agency:
DPZ Propaganda Ltda. / São Paulo
Client:
Lego
Title:
Box I
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05113A
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Sex
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05114A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Paris / Boulogne
Client:
Procter & Gamble
Title:
Tampax
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05116A
Award:
2005 Advertising Merit Award
Agency:
Naga DDB Sdn Bhd / -
Client:
EUT Fashion (Wonderbra)
Title:
Whiteboard
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05117A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever - Dove
Title:
Flare 25th Anniversary Issue
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05118A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Intertool GmbH, Switzerland
Title:
Intertool "Extreme Longlife" Campaign - Ad "Drill Bits"
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05119A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Intertool GmbH, Switzerland
Title:
Intertool "Extreme Longlife" print Campaign - Ad "Saw Blades"
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05120A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy Mexico / M?xico
Client:
Land Rover
Title:
Birds
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05121A
Award:
2005 Advertising Merit Award
Agency:
Publicis Malaysia / kuala Lumpur
Client:
GP Battery Marketing
Title:
Shaver
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05122A
Award:
2005 Advertising Merit Award
Agency:
Publicis Mojo / Melbourne
Client:
Nike
Title:
Conqueror
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05123A
Award:
2005 Advertising Merit Award
Agency:
Publicis Salles Norton / São Paulo
Client:
Bradesco Bank
Title:
Picasso Man
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05124A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Coco de Mer
Title:
Irina
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05125A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Olay
Title:
Moon
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05126A