The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Sculpture/Vase/Earthen Jar Agency: BBDO / Bangkok Client: Three Bond VIV Sales (Thailand) Co., Ltd. Category: Trade / Color: Full Page or Spread - Campaign
Draw the Line on Stock Art Agency: Leo Burnett / Chicago Client: Illustration Growers of America Category: Trade / Color: Full Page or Spread - Campaign
Keyword Campaign Agency: remerinc / Seattle Client: Corbis Category: Trade / Color: Full Page or Spread - Campaign
Accident Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Non-Broadcast / Single
Fly Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Non-Broadcast / Single
Mountain II Agency: Leo Burnett / Frankfurt am Main Client: Care International Category: Non-Broadcast / Single
Levi's Agency: McCann Erickson / New York Client: World Gone Pretty Category: Non-Broadcast / Single
TBS "Very Funny" Cinema Agency: Mother New York / New York Client: Turner Broadcasting System (TBS) Category: Non-Broadcast / Single
John Adams Agency: Batey (Pte) Ltd / Singapore Client: Sphere Category: Small Space - Print / Color: Less than a Page - Single
Don't Drink & Drive - Black Seat Leon Agency: JWT / london Client: Trader Media - Autotrader Category: Small Space - Print / Color: Less than a Page - Single
Don't Drink & Drive - Vauxhall Astra Agency: JWT / london Client: Trader Media - Autotrader Category: Small Space - Print / Color: Less than a Page - Single
Eraser Agency: Saatchi & Saatchi / Mumbai Client: Procter & Gamble Category: Small Space - Print / Color: Less than a Page - Single
Bulbs Agency: Saatchi & Saatchi Singapore / Singapore Client: Lego Singapore Pte Ltd Category: Small Space - Print / Color: Less than a Page - Single
Lizard Agency: The Martin Agency / Richmond Client: CBS Category: Small Space - Print / Color: Less than a Page - Single
What Happens Between Runs Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
BBC WORLD Agency: Abbott Mead Vickers BBDO / London NW1 5QE Client: BBC TELEVISION Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Names Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Crossfox Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Lightning Bolt/Paper Airplane/Unsubscribe Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
AXE Shower Gel Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Animals Agency: Bassat Ogilvy & Mather S.A. / Bacrelona Client: Dinopolis Teruel Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike Run Agency: DDB / Paris Client: Nike Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Volkswagen Range Agency: DDB / Paris Client: Volkswagen LT Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Roadwork, Traffic Cop, Traffic Jam Agency: Fallon / Singapore Client: Volkswagen Asia Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Man Vs. Bass Agency: Fort Franklin / Boston Client: ESPN, Inc Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike - Run Free: Road Agency: JWT / Shanghai Client: Nike Hong Kong Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Jinxed Agency: JWT Brazil / São Paulo Client: Kimberly-Clark Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Karate Agency: JWT Paris / Levallois Perret Client: Reckitt Benckiser O Cedar Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Wafer thin Agency: KNSK Werbeagentur GmbH / Hamburg Client: WMF AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Danger Agency: Ogilvy & Mather / Mexico, D.F. Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Milo - Football, Graduation, Frisbee Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nestle Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Names Agency: Saatchi & Saatchi Singapore / Singapore Client: Golite Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Stacks Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Reflections Agency: Saatchi and Saatchi / New York Client: Procter & Gamble/Cascade Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Storybook Agency: Saatchi and Saatchi / New York Client: Procter & Gamble/Pampers Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Socks campaign Agency: TBWA\Paris / Boulogne-Billancourt Client: Ephydrol Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Anti-smoke campaign Agency: TBWA\Paris / Boulogne-Billancourt Client: YLAT (Young Lungs Agaist Tobacco) Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Durex XL Campaign Agency: The Jupiter Drawing Room / Johannesburg Client: Permark International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
"Fist" Agency: Lowe Bull Cape Town / Cape Town Client: Independent Newspapers Category: Consumer Newspaper / Over 600 Lines: Single
Mountain Logo Agency: Arnold Worldwide Canada / Toronto Client: Volkswagen Category: Consumer Newspaper / Over 600 Lines: Single
"Imagine 1" Agency: FCB Johannesburg / Johannesburg Client: Lego Category: Consumer Newspaper / Over 600 Lines: Single
Bracket Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Sweden Category: Consumer Newspaper / Over 600 Lines: Single
Sack Barrow Agency: Jung von Matt AG / Berlin Client: DHL Category: Consumer Newspaper / Over 600 Lines: Single
Note Agency: JWT / Mumbai Client: Apollo Tyres Category: Consumer Newspaper / Over 600 Lines: Single
Glass Agency: Leo Burnett / London Client: Heinz Category: Consumer Newspaper / Over 600 Lines: Single
Bottom Agency: Leo Burnett / London Client: Kellogg's All-Bran Category: Consumer Newspaper / Over 600 Lines: Single
Shadow Agency: Ogilvy Beijing / Beijing Client: Airbus Category: Consumer Newspaper / Over 600 Lines: Single
Queen Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
Beach Agency: The Jupiter Drawing Room / Johannesburg Client: Permark International Category: Consumer Newspaper / Over 600 Lines: Single
ADENA Agency: CONTRAPUNTO / Madrid Client: ADENA Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign

2006 Advertising Merit Award

BBDO / Bangkok

Three Bond VIV Sales (Thailand) Co., Ltd.

Sculpture/Vase/Earthen Jar

Trade / Color: Full Page or Spread - Campaign

06147A

2006 Advertising Merit Award

Leo Burnett / Chicago

Illustration Growers of America

Draw the Line on Stock Art

Trade / Color: Full Page or Spread - Campaign

06148A

2006 Advertising Merit Award

remerinc / Seattle

Corbis

Keyword Campaign

Trade / Color: Full Page or Spread - Campaign

06149A

2006 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Accident

Non-Broadcast / Single

06110T

2006 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Fly

Non-Broadcast / Single

06111T

2006 Advertising Merit Award

Leo Burnett / Frankfurt am Main

Care International

Mountain II

Non-Broadcast / Single

06112T

2006 Advertising Merit Award

McCann Erickson / New York

World Gone Pretty

Levi's

Non-Broadcast / Single

06113T

2006 Advertising Merit Award

Mother New York / New York

Turner Broadcasting System (TBS)

TBS "Very Funny" Cinema

Non-Broadcast / Single

06114T

2006 Advertising Merit Award

Batey (Pte) Ltd / Singapore

Sphere

John Adams

Small Space - Print / Color: Less than a Page - Single

06116A

2006 Advertising Merit Award

JWT / london

Trader Media - Autotrader

Don't Drink & Drive - Black Seat Leon

Small Space - Print / Color: Less than a Page - Single

06117A

2006 Advertising Merit Award

JWT / london

Trader Media - Autotrader

Don't Drink & Drive - Vauxhall Astra

Small Space - Print / Color: Less than a Page - Single

06118A

2006 Advertising Merit Award

Saatchi & Saatchi / Mumbai

Procter & Gamble

Eraser

Small Space - Print / Color: Less than a Page - Single

06119A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Lego Singapore Pte Ltd

Bulbs

Small Space - Print / Color: Less than a Page - Single

06120A

2006 Advertising Merit Award

The Martin Agency / Richmond

CBS

Lizard

Small Space - Print / Color: Less than a Page - Single

06121A

2006 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

What Happens Between Runs

Consumer Magazine / Color: Full Page or Spread - Campaign

06092A

2006 Advertising Merit Award

Abbott Mead Vickers BBDO / London NW1 5QE

BBC TELEVISION

BBC WORLD

Consumer Magazine / Color: Full Page or Spread - Campaign

06093A

2006 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Names

Consumer Magazine / Color: Full Page or Spread - Campaign

06094A

2006 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Crossfox

Consumer Magazine / Color: Full Page or Spread - Campaign

06095A

2006 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Lightning Bolt/Paper Airplane/Unsubscribe

Consumer Magazine / Color: Full Page or Spread - Campaign

06096A

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

AXE Shower Gel

Consumer Magazine / Color: Full Page or Spread - Campaign

06097A

2006 Advertising Merit Award

Bassat Ogilvy & Mather S.A. / Bacrelona

Dinopolis Teruel

Animals

Consumer Magazine / Color: Full Page or Spread - Campaign

06098A

2006 Advertising Merit Award

DDB / Paris

Nike

Nike Run

Consumer Magazine / Color: Full Page or Spread - Campaign

06099A

2006 Advertising Merit Award

DDB / Paris

Volkswagen LT

Volkswagen Range

Consumer Magazine / Color: Full Page or Spread - Campaign

06100A

2006 Advertising Merit Award

Fallon / Singapore

Volkswagen Asia

Roadwork, Traffic Cop, Traffic Jam

Consumer Magazine / Color: Full Page or Spread - Campaign

06101A

2006 Advertising Merit Award

Fort Franklin / Boston

ESPN, Inc

Man Vs. Bass

Consumer Magazine / Color: Full Page or Spread - Campaign

06102A

2006 Advertising Merit Award

JWT / Shanghai

Nike Hong Kong Ltd.

Nike - Run Free: Road

Consumer Magazine / Color: Full Page or Spread - Campaign

06103A

2006 Advertising Merit Award

JWT Brazil / São Paulo

Kimberly-Clark

Jinxed

Consumer Magazine / Color: Full Page or Spread - Campaign

06104A

2006 Advertising Merit Award

JWT Paris / Levallois Perret

Reckitt Benckiser O Cedar

Karate

Consumer Magazine / Color: Full Page or Spread - Campaign

06105A

2006 Advertising Merit Award

KNSK Werbeagentur GmbH / Hamburg

WMF AG

Wafer thin

Consumer Magazine / Color: Full Page or Spread - Campaign

06106A

2006 Advertising Merit Award

Ogilvy & Mather / Mexico, D.F.

Volvo

Danger

Consumer Magazine / Color: Full Page or Spread - Campaign

06107A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nestle

Milo - Football, Graduation, Frisbee

Consumer Magazine / Color: Full Page or Spread - Campaign

06108A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Golite

Names

Consumer Magazine / Color: Full Page or Spread - Campaign

06109A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Hasbro

Stacks

Consumer Magazine / Color: Full Page or Spread - Campaign

06110A

2006 Advertising Merit Award

Saatchi and Saatchi / New York

Procter & Gamble/Cascade

Reflections

Consumer Magazine / Color: Full Page or Spread - Campaign

06111A

2006 Advertising Merit Award

Saatchi and Saatchi / New York

Procter & Gamble/Pampers

Storybook

Consumer Magazine / Color: Full Page or Spread - Campaign

06112A

2006 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Ephydrol

Socks campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

06113A

2006 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

YLAT (Young Lungs Agaist Tobacco)

Anti-smoke campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

06114A

2006 Advertising Merit Award

The Jupiter Drawing Room / Johannesburg

Permark International

Durex XL Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

06115A

2006 Advertising Merit Award

Lowe Bull Cape Town / Cape Town

Independent Newspapers

"Fist"

Consumer Newspaper / Over 600 Lines: Single

06054A

2006 Advertising Merit Award

Arnold Worldwide Canada / Toronto

Volkswagen

Mountain Logo

Consumer Newspaper / Over 600 Lines: Single

06055A

2006 Advertising Merit Award

FCB Johannesburg / Johannesburg

Lego

"Imagine 1"

Consumer Newspaper / Over 600 Lines: Single

06056A

2006 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Cars Sweden

Bracket

Consumer Newspaper / Over 600 Lines: Single

06057A

2006 Advertising Merit Award

Jung von Matt AG / Berlin

DHL

Sack Barrow

Consumer Newspaper / Over 600 Lines: Single

06058A

2006 Advertising Merit Award

JWT / Mumbai

Apollo Tyres

Note

Consumer Newspaper / Over 600 Lines: Single

06059A

2006 Advertising Merit Award

Leo Burnett / London

Heinz

Glass

Consumer Newspaper / Over 600 Lines: Single

06060A

2006 Advertising Merit Award

Leo Burnett / London

Kellogg's All-Bran

Bottom

Consumer Newspaper / Over 600 Lines: Single

06061A

2006 Advertising Merit Award

Ogilvy Beijing / Beijing

Airbus

Shadow

Consumer Newspaper / Over 600 Lines: Single

06062A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Hasbro

Queen

Consumer Newspaper / Over 600 Lines: Single

06063A

2006 Advertising Merit Award

The Jupiter Drawing Room / Johannesburg

Permark International

Beach

Consumer Newspaper / Over 600 Lines: Single

06064A

2006 Advertising Merit Award

CONTRAPUNTO / Madrid

ADENA

ADENA

Consumer Magazine / Black and White: Full Page or Spread - Campaign

06072A

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