The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Sculpture/Vase/Earthen Jar
Agency: BBDO / Bangkok
Client: Three Bond VIV Sales (Thailand) Co., Ltd. Category: Trade / Color: Full Page or Spread - Campaign
Draw the Line on Stock Art
Agency: Leo Burnett / Chicago
Client: Illustration Growers of America Category: Trade / Color: Full Page or Spread - Campaign
Keyword Campaign
Agency: remerinc / Seattle
Client: Corbis Category: Trade / Color: Full Page or Spread - Campaign
Mountain II
Agency: Leo Burnett / Frankfurt am Main
Client: Care International Category: Non-Broadcast / Single
Levi's
Agency: McCann Erickson / New York
Client: World Gone Pretty Category: Non-Broadcast / Single
TBS "Very Funny" Cinema
Agency: Mother New York / New York
Client: Turner Broadcasting System (TBS) Category: Non-Broadcast / Single
John Adams
Agency: Batey (Pte) Ltd / Singapore
Client: Sphere Category: Small Space - Print / Color: Less than a Page - Single
Don't Drink & Drive - Black Seat Leon
Agency: JWT / london
Client: Trader Media - Autotrader Category: Small Space - Print / Color: Less than a Page - Single
Don't Drink & Drive - Vauxhall Astra
Agency: JWT / london
Client: Trader Media - Autotrader Category: Small Space - Print / Color: Less than a Page - Single
Eraser
Agency: Saatchi & Saatchi / Mumbai
Client: Procter & Gamble Category: Small Space - Print / Color: Less than a Page - Single
Bulbs
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Lego Singapore Pte Ltd Category: Small Space - Print / Color: Less than a Page - Single
Lizard
Agency: The Martin Agency / Richmond
Client: CBS Category: Small Space - Print / Color: Less than a Page - Single
What Happens Between Runs
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
BBC WORLD
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: BBC TELEVISION Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Names
Agency: AlmapBBDO / São Paulo
Client: Editora Abril Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Crossfox
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Lightning Bolt/Paper Airplane/Unsubscribe
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
AXE Shower Gel
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Animals
Agency: Bassat Ogilvy & Mather S.A. / Bacrelona
Client: Dinopolis Teruel Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike Run
Agency: DDB / Paris
Client: Nike Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Volkswagen Range
Agency: DDB / Paris
Client: Volkswagen LT Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Roadwork, Traffic Cop, Traffic Jam
Agency: Fallon / Singapore
Client: Volkswagen Asia Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Man Vs. Bass
Agency: Fort Franklin / Boston
Client: ESPN, Inc Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike - Run Free: Road
Agency: JWT / Shanghai
Client: Nike Hong Kong Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Jinxed
Agency: JWT Brazil / São Paulo
Client: Kimberly-Clark Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Karate
Agency: JWT Paris / Levallois Perret
Client: Reckitt Benckiser O Cedar Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Wafer thin
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: WMF AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Danger
Agency: Ogilvy & Mather / Mexico, D.F.
Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Milo - Football, Graduation, Frisbee
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nestle Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Names
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Golite Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Stacks
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Reflections
Agency: Saatchi and Saatchi / New York
Client: Procter & Gamble/Cascade Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Storybook
Agency: Saatchi and Saatchi / New York
Client: Procter & Gamble/Pampers Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Socks campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Ephydrol Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Anti-smoke campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT (Young Lungs Agaist Tobacco) Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Durex XL Campaign
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
"Fist"
Agency: Lowe Bull Cape Town / Cape Town
Client: Independent Newspapers Category: Consumer Newspaper / Over 600 Lines: Single
Mountain Logo
Agency: Arnold Worldwide Canada / Toronto
Client: Volkswagen Category: Consumer Newspaper / Over 600 Lines: Single
"Imagine 1"
Agency: FCB Johannesburg / Johannesburg
Client: Lego Category: Consumer Newspaper / Over 600 Lines: Single
Bracket
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Sweden Category: Consumer Newspaper / Over 600 Lines: Single
Sack Barrow
Agency: Jung von Matt AG / Berlin
Client: DHL Category: Consumer Newspaper / Over 600 Lines: Single
Note
Agency: JWT / Mumbai
Client: Apollo Tyres Category: Consumer Newspaper / Over 600 Lines: Single
Glass
Agency: Leo Burnett / London
Client: Heinz Category: Consumer Newspaper / Over 600 Lines: Single
Bottom
Agency: Leo Burnett / London
Client: Kellogg's All-Bran Category: Consumer Newspaper / Over 600 Lines: Single
Shadow
Agency: Ogilvy Beijing / Beijing
Client: Airbus Category: Consumer Newspaper / Over 600 Lines: Single
Queen
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
Beach
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International Category: Consumer Newspaper / Over 600 Lines: Single
ADENA
Agency: CONTRAPUNTO / Madrid
Client: ADENA Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
