The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Press Play Agency: DDB Brasil / São Paulo Client: Philips Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Downhill Racer/Raw Texas/Check Point Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Television / Over :30 - Campaign
Short Cuts Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Over :30 - Campaign
H3 Campaign Agency: Modernista / Boston Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Campaign
UnAustralian Agency: BMF / Pyrmont Client: Meat & Livestock Australia Category: Consumer Television / Under $50,000 Budget: Single
Accident Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Under $50,000 Budget: Single
Hummingbird Agency: Jung von Matt AG / Berlin Client: DHL Category: Consumer Television / Under $50,000 Budget: Single
iPsycho Agency: M&C Saatchi / santa monica Client: web.com Category: Consumer Television / Under $50,000 Budget: Single
Prank Call Agency: McCann Erickson Singapore / Singapore Client: Golden Star Gifts & Stationery Category: Consumer Television / Under $50,000 Budget: Single
T-Shirt Cannon Agency: Ogilvy & Mather, New York / New York Client: New York Mets Category: Consumer Television / Under $50,000 Budget: Single
Massage Agency: Saatchi & Saatchi / Sydney Client: FOX SPORTS Category: Consumer Television / Under $50,000 Budget: Single
Wake Up with the King: Bed, Curtain, Dog Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / :30/:25 - Campaign
take back your vacation Agency: davidandgoliath / los angelos Client: universal orlando Category: Consumer Television / :30/:25 - Campaign
The LeBrons Agency: Epoch Films / New York Client: Nike, Inc. Category: Consumer Television / :30/:25 - Campaign
HP: Francois II, Road Trip, Cafe Society Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / :30/:25 - Campaign
Comedy Central Agency: Hungry Man / NY Client: Comedy Central Category: Consumer Television / :30/:25 - Campaign
FedEx TV Campaign Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
I'M NOT NORMAL Agency: la comunidad / Miami Beach Client: Virgin Mobile Category: Consumer Television / :30/:25 - Campaign
What Happens Here, Stays Here Agency: R&R Partners / Las Vegas Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Campaign
Bass Master Classic Agency: Fort Franklin/Boston Client: ESPN Category: Consumer Television / :30/:25 - Campaign
The LeBrons Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / :30/:25 - Campaign
ESPN SportsCenter Campaign Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / :30/:25 - Campaign
Miller Auditions Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Consumer Television / :30/:25 - Campaign
Sausage Biscuit Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Radio / Single
Stumble Agency: DDB Canada, Vancouver / Vancouver Client: ICBC Category: Consumer Radio / Single
Genius/Mr. Backyard Bug Zapper Inventor Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Basketball Court Sweat Wiper Upper Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Jean Shorts Wearer Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Las Vegas Trip Taker Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Nosebleed Section fan Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Liar Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Radio / Single
Backyard BBQ Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Sushi Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Bud Bat Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch, Inc. Category: Consumer Radio / Single
Navy Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Radio / Single
Parking Lot Agency: Lowe Bull Truth / Durban Client: Wonderbra Category: Consumer Radio / Single
Puppet Agency: saatchi & Saatchi / london Client: Monster Category: Consumer Radio / Single
Starburst - Boyfriend Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Emotional Guy Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Sarcasm Agency: TBWA\Chiat\Day / New York Client: Masterfoods - Starburst Category: Consumer Radio / Single
Can't Over-Love Your Underwear Agency: The Richards Group / Dallas Client: Fruit of the Loom Category: Consumer Radio / Single
Souvenirs Agency: Young & Rubicam / Chicago Client: The Travel Channel Category: Consumer Radio / Single
Four Weddings and A Funeral Agency: ZiG / Toronto Client: W Network Category: Consumer Radio / Single
Toe Rings/Cover-Up/Candy Stores Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Radio / Campaign
Legs Agency: Arnold Australia / Sydney NSW Client: International Campaign to Ban Landmines Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Car Elevator Agency: Clemenger BBDO / Wellington Client: Land Transport NZ Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
America at your feet Agency: Fallon / Singapore Client: United Airlines Hong Kong Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Pedestrian crossing Agency: Grey Worldwide GmbH / Duesseldorf Client: Procter & Gamble (brand: Mr. Proper) Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Brought by DHL Agency: Jung von Matt AG / Berlin Client: DHL Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Door Handle Agency: JWT / Mumbai Client: United Breweries India Ltd. Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

2006 Advertising Merit Award

DDB Brasil / São Paulo

Philips

Press Play

Consumer Magazine / Black and White: Full Page or Spread - Campaign

06073A

2006 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Downhill Racer/Raw Texas/Check Point

Consumer Television / Over :30 - Campaign

06063T

2006 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Short Cuts

Consumer Television / Over :30 - Campaign

06064T

2006 Advertising Merit Award

Modernista / Boston

General Motors - HUMMER Division

H3 Campaign

Consumer Television / Over :30 - Campaign

06065T

2006 Advertising Merit Award

BMF / Pyrmont

Meat & Livestock Australia

UnAustralian

Consumer Television / Under $50,000 Budget: Single

06100T

2006 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Accident

Consumer Television / Under $50,000 Budget: Single

06101T

2006 Advertising Merit Award

Jung von Matt AG / Berlin

DHL

Hummingbird

Consumer Television / Under $50,000 Budget: Single

06102T

2006 Advertising Merit Award

M&C Saatchi / santa monica

web.com

iPsycho

Consumer Television / Under $50,000 Budget: Single

06103T

2006 Advertising Merit Award

McCann Erickson Singapore / Singapore

Golden Star Gifts & Stationery

Prank Call

Consumer Television / Under $50,000 Budget: Single

06104T

2006 Advertising Merit Award

Ogilvy & Mather, New York / New York

New York Mets

T-Shirt Cannon

Consumer Television / Under $50,000 Budget: Single

06105T

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

FOX SPORTS

Massage

Consumer Television / Under $50,000 Budget: Single

06106T

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Wake Up with the King: Bed, Curtain, Dog

Consumer Television / :30/:25 - Campaign

06078T

2006 Advertising Merit Award

davidandgoliath / los angelos

universal orlando

take back your vacation

Consumer Television / :30/:25 - Campaign

06079T

2006 Advertising Merit Award

Epoch Films / New York

Nike, Inc.

The LeBrons

Consumer Television / :30/:25 - Campaign

06080T

2006 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett Packard

HP: Francois II, Road Trip, Cafe Society

Consumer Television / :30/:25 - Campaign

06081T

2006 Advertising Merit Award

Hungry Man / NY

Comedy Central

Comedy Central

Consumer Television / :30/:25 - Campaign

06082T

2006 Advertising Merit Award

BBDO / New York

FedEx

FedEx TV Campaign

Consumer Television / :30/:25 - Campaign

06083T

2006 Advertising Merit Award

la comunidad / Miami Beach

Virgin Mobile

I'M NOT NORMAL

Consumer Television / :30/:25 - Campaign

06084T

2006 Advertising Merit Award

R&R Partners / Las Vegas

Las Vegas Convention and Visitors Authority

What Happens Here, Stays Here

Consumer Television / :30/:25 - Campaign

06085T

2006 Advertising Merit Award

Fort Franklin/Boston

ESPN

Bass Master Classic

Consumer Television / :30/:25 - Campaign

06086T

2006 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

The LeBrons

Consumer Television / :30/:25 - Campaign

06087T

2006 Advertising Merit Award

Wieden+Kennedy / New York

ESPN SportsCenter

ESPN SportsCenter Campaign

Consumer Television / :30/:25 - Campaign

06088T

2006 Advertising Merit Award

Young & Rubicam / Chicago

Miller Brewing Company

Miller Auditions

Consumer Television / :30/:25 - Campaign

06089T

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Sausage Biscuit

Consumer Radio / Single

06021R

2006 Advertising Merit Award

DDB Canada, Vancouver / Vancouver

ICBC

Stumble

Consumer Radio / Single

06022R

2006 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Backyard Bug Zapper Inventor

Consumer Radio / Single

06023R

2006 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Basketball Court Sweat Wiper Upper

Consumer Radio / Single

06024R

2006 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Jean Shorts Wearer

Consumer Radio / Single

06025R

2006 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Las Vegas Trip Taker

Consumer Radio / Single

06026R

2006 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Nosebleed Section fan

Consumer Radio / Single

06027R

2006 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Liar

Consumer Radio / Single

06028R

2006 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Backyard BBQ

Consumer Radio / Single

06029R

2006 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Sushi

Consumer Radio / Single

06030R

2006 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch, Inc.

Bud Bat

Consumer Radio / Single

06031R

2006 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett Packard

Navy

Consumer Radio / Single

06032R

2006 Advertising Merit Award

Lowe Bull Truth / Durban

Wonderbra

Parking Lot

Consumer Radio / Single

06033R

2006 Advertising Merit Award

saatchi & Saatchi / london

Monster

Puppet

Consumer Radio / Single

06034R

2006 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst - Boyfriend

Consumer Radio / Single

06035R

2006 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst - Emotional Guy

Consumer Radio / Single

06036R

2006 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods - Starburst

Starburst - Sarcasm

Consumer Radio / Single

06037R

2006 Advertising Merit Award

The Richards Group / Dallas

Fruit of the Loom

Can't Over-Love Your Underwear

Consumer Radio / Single

06038R

2006 Advertising Merit Award

Young & Rubicam / Chicago

The Travel Channel

Souvenirs

Consumer Radio / Single

06039R

2006 Advertising Merit Award

ZiG / Toronto

W Network

Four Weddings and A Funeral

Consumer Radio / Single

06040R

2006 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Toe Rings/Cover-Up/Candy Stores

Public Service/Political-Radio / Campaign

06020R

2006 Advertising Merit Award

Arnold Australia / Sydney NSW

International Campaign to Ban Landmines

Legs

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06266A

2006 Advertising Merit Award

Clemenger BBDO / Wellington

Land Transport NZ

Car Elevator

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06267A

2006 Advertising Merit Award

Fallon / Singapore

United Airlines Hong Kong

America at your feet

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06268A

2006 Advertising Merit Award

Grey Worldwide GmbH / Duesseldorf

Procter & Gamble (brand: Mr. Proper)

Pedestrian crossing

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06269A

2006 Advertising Merit Award

Jung von Matt AG / Berlin

DHL

Brought by DHL

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06270A

2006 Advertising Merit Award

JWT / Mumbai

United Breweries India Ltd.

Door Handle

Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single

06271A

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