The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Press Play
Agency: DDB Brasil / São Paulo
Client: Philips Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Downhill Racer/Raw Texas/Check Point
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Television / Over :30 - Campaign
Short Cuts
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Over :30 - Campaign
H3 Campaign
Agency: Modernista / Boston
Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Campaign
UnAustralian
Agency: BMF / Pyrmont
Client: Meat & Livestock Australia Category: Consumer Television / Under $50,000 Budget: Single
Accident
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Under $50,000 Budget: Single
Hummingbird
Agency: Jung von Matt AG / Berlin
Client: DHL Category: Consumer Television / Under $50,000 Budget: Single
iPsycho
Agency: M&C Saatchi / santa monica
Client: web.com Category: Consumer Television / Under $50,000 Budget: Single
Prank Call
Agency: McCann Erickson Singapore / Singapore
Client: Golden Star Gifts & Stationery Category: Consumer Television / Under $50,000 Budget: Single
T-Shirt Cannon
Agency: Ogilvy & Mather, New York / New York
Client: New York Mets Category: Consumer Television / Under $50,000 Budget: Single
Massage
Agency: Saatchi & Saatchi / Sydney
Client: FOX SPORTS Category: Consumer Television / Under $50,000 Budget: Single
Wake Up with the King: Bed, Curtain, Dog
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
take back your vacation
Agency: davidandgoliath / los angelos
Client: universal orlando Category: Consumer Television / :30/:25 - Campaign
The LeBrons
Agency: Epoch Films / New York
Client: Nike, Inc. Category: Consumer Television / :30/:25 - Campaign
HP: Francois II, Road Trip, Cafe Society
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Consumer Television / :30/:25 - Campaign
Comedy Central
Agency: Hungry Man / NY
Client: Comedy Central Category: Consumer Television / :30/:25 - Campaign
FedEx TV Campaign
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
I'M NOT NORMAL
Agency: la comunidad / Miami Beach
Client: Virgin Mobile Category: Consumer Television / :30/:25 - Campaign
What Happens Here, Stays Here
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Campaign
Bass Master Classic
Agency: Fort Franklin/Boston
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
The LeBrons
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / :30/:25 - Campaign
ESPN SportsCenter Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / :30/:25 - Campaign
Miller Auditions
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / :30/:25 - Campaign
Sausage Biscuit
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Radio / Single
Genius/Mr. Backyard Bug Zapper Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Basketball Court Sweat Wiper Upper
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Jean Shorts Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Las Vegas Trip Taker
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Nosebleed Section fan
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Backyard BBQ
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Sushi
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Bud Bat
Agency: Goodby Silverstein & Partners / San Francisco
Client: Anheuser-Busch, Inc. Category: Consumer Radio / Single
Navy
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Consumer Radio / Single
Starburst - Boyfriend
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Emotional Guy
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Starburst - Sarcasm
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Single
Can't Over-Love Your Underwear
Agency: The Richards Group / Dallas
Client: Fruit of the Loom Category: Consumer Radio / Single
Souvenirs
Agency: Young & Rubicam / Chicago
Client: The Travel Channel Category: Consumer Radio / Single
Four Weddings and A Funeral
Agency: ZiG / Toronto
Client: W Network Category: Consumer Radio / Single
Toe Rings/Cover-Up/Candy Stores
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Radio / Campaign
Legs
Agency: Arnold Australia / Sydney NSW
Client: International Campaign to Ban Landmines Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Car Elevator
Agency: Clemenger BBDO / Wellington
Client: Land Transport NZ Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
America at your feet
Agency: Fallon / Singapore
Client: United Airlines Hong Kong Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Pedestrian crossing
Agency: Grey Worldwide GmbH / Duesseldorf
Client: Procter & Gamble (brand: Mr. Proper) Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Brought by DHL
Agency: Jung von Matt AG / Berlin
Client: DHL Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Door Handle
Agency: JWT / Mumbai
Client: United Breweries India Ltd. Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
