The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hell
Agency: Jung von Matt AG / Berlin
Client: Figueroa Brothers, Inc. Category: Outdoor / Outdoor: Campaign
For stuff that doesn?t fit everywhere
Agency: Leo Burnett / Frankfurt am Main
Client: Fiat Category: Outdoor / Outdoor: Campaign
Bones
Agency: Lowe New York / New York
Client: MilkPEP - Milk Processor Education Program Category: Outdoor / Outdoor: Campaign
Gift Giving
Agency: Publicis West / Seattle
Client: Washington's Lottery Category: Outdoor / Outdoor: Campaign
The wrong working environment campaign
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: jobsintown.de Category: Outdoor / Outdoor: Campaign
LEG LIFT BILLBOARD / LEG PRESS BILLBOARD / RESISTANCE BILLBOARD
Agency: TAXI / Toronto
Client: Nike Canada, Nike Hockey Training Category: Outdoor / Outdoor: Campaign
Video Call Backgrounds
Agency: Y&R / Generator New Zealand / Auckland
Client: Nokia Category: Outdoor / Outdoor: Campaign
Satelites
Agency: JWT Mexico / Mexico City
Client: Ford / Lo Jack Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Cuts
Agency: Ogilvy & Mather Asia Pacific / David , Hong Kong / Hong Kong
Client: Texwood Ltd Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Beyond the road
Agency: Saatchi & Saatchi / Sydney
Client: Lexus Australia Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
It's great getting old
Agency: Saatchi & Saatchi / Sydney
Client: Lion Nathan Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Quarantine box
Agency: Serviceplan Gruppe f?r innovative Kommunikation GmbH & Co. KG / M?nchen
Client: Verlagsgruppe L?bbe GmbH & Co. KG Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Dry Ice
Agency: BBDO Malaysia / Kuala Lumpur
Client: PepsiCo International Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Red Cup
Agency: Creature / Seattle
Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Exercise Your Music Muscle
Agency: Ground Zero Advertising / Los Angeles
Client: Virgin Digital Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
The Worst F*cking Idea I've Ever Heard
Agency: Leo Burnett Limited / London
Client: Leo Burnett / Comic Relief Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Give Yourself A Break
Agency: Net#Work BBDO / Hyde Park
Client: Vigin Atlantic Airlines Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Underground Theatre
Agency: BBDO Atlanta / Atlanta
Client: Hertz Theatre Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Pages
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Alcoholic, Bruise, Tear
Agency: DDB Canada, Vancouver / Vancouver
Client: United Way Category: Public Service/Political-Print / Outdoor and Posters - Campaign
California Coastal Commission Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Coastal Commission Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Area Under Water
Agency: Henderson Advertising / Greenville
Client: American Red Cross Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWF
Agency: Ogilvy & Mather Thailand / Bangkok
Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Campaign
German Foundation for Monument Protection "Bank Note Campaign"
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Sewing Pattern
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: Worldwide Fund for Nature (WWF) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Extinction
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Greenpeace Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Anti-smoke campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWII Story
Agency: The Alchemy Partnership / Singapore
Client: The Eurasian Association Singapore Category: Public Service/Political-Print / Outdoor and Posters - Campaign
LOVE Interactive
Agency: JWT / london
Client: Diageo - Smirnoff Category: Exceptional Innovation in Media / Innovative Use of Media - Television: Single
Fair Enough
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
120 Not So Standard Features
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Keep it on all fours
Agency: Bartle Bogle Hegarty / New York
Client: Ford Multi-State Working Group Category: Integrated Branding / Integrated Branding Campaign
Change Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: GAP Category: Integrated Branding / Integrated Branding Campaign
Hardly Legal Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: YoungGuns International Advertising Awards Category: Integrated Branding / Integrated Branding Campaign
goo"Fill the city with questions!" Project
Agency: ground / Tokyo
Client: NTT-Resonant Inc. Category: Integrated Branding / Integrated Branding Campaign
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
le soir newspaper
Agency: mortierbrigade / brussels
Client: le soir newspaper Category: Integrated Branding / Integrated Branding Campaign
ESPN Brand Without Sports Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN Brand Category: Integrated Branding / Integrated Branding Campaign
Evidence
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :20 and Under - Single
Door
Agency: DDB Amsterdam / Amstelveen
Client: Pon's Automobielhandel B.V. Category: Consumer Television / :20 and Under - Single
COACH
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
ELEVATOR
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
OFFICE
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
Otter
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Single
Price of Crude, Road Less Traveled, Rest Stop,Stop the World
Agency: Arnold / McLean
Client: Amtrak Category: Small Space - Print / Color: Less than a Page - Campaign
Don't Drink & Drive
Agency: JWT / london
Client: Trader Media - Autotrader Category: Small Space - Print / Color: Less than a Page - Campaign
XM
Agency: Mullen / Wenham
Client: XM Satellite Radio Category: Small Space - Print / Color: Less than a Page - Campaign
