The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike Run Agency: DDB / Paris Client: Nike Category: Outdoor / Outdoor: Campaign
Runners Agency: Fallon London / London Client: Sony Category: Outdoor / Outdoor: Campaign
Bugs Agency: Grey Worldwide / Auckland Client: Kiwicare Category: Outdoor / Outdoor: Campaign
Hell Agency: Jung von Matt AG / Berlin Client: Figueroa Brothers, Inc. Category: Outdoor / Outdoor: Campaign
For stuff that doesn?t fit everywhere Agency: Leo Burnett / Frankfurt am Main Client: Fiat Category: Outdoor / Outdoor: Campaign
Bones Agency: Lowe New York / New York Client: MilkPEP - Milk Processor Education Program Category: Outdoor / Outdoor: Campaign
Gift Giving Agency: Publicis West / Seattle Client: Washington's Lottery Category: Outdoor / Outdoor: Campaign
The wrong working environment campaign Agency: Scholz & Friends Berlin GmbH / Berlin Client: jobsintown.de Category: Outdoor / Outdoor: Campaign
LEG LIFT BILLBOARD / LEG PRESS BILLBOARD / RESISTANCE BILLBOARD Agency: TAXI / Toronto Client: Nike Canada, Nike Hockey Training Category: Outdoor / Outdoor: Campaign
Video Call Backgrounds Agency: Y&R / Generator New Zealand / Auckland Client: Nokia Category: Outdoor / Outdoor: Campaign
Satelites Agency: JWT Mexico / Mexico City Client: Ford / Lo Jack Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Cuts Agency: Ogilvy & Mather Asia Pacific / David , Hong Kong / Hong Kong Client: Texwood Ltd Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Beyond the road Agency: Saatchi & Saatchi / Sydney Client: Lexus Australia Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
It's great getting old Agency: Saatchi & Saatchi / Sydney Client: Lion Nathan Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Quarantine box Agency: Serviceplan Gruppe f?r innovative Kommunikation GmbH & Co. KG / M?nchen Client: Verlagsgruppe L?bbe GmbH & Co. KG Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Dry Ice Agency: BBDO Malaysia / Kuala Lumpur Client: PepsiCo International Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Red Cup Agency: Creature / Seattle Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Exercise Your Music Muscle Agency: Ground Zero Advertising / Los Angeles Client: Virgin Digital Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
The Worst F*cking Idea I've Ever Heard Agency: Leo Burnett Limited / London Client: Leo Burnett / Comic Relief Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Give Yourself A Break Agency: Net#Work BBDO / Hyde Park Client: Vigin Atlantic Airlines Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Underground Theatre Agency: BBDO Atlanta / Atlanta Client: Hertz Theatre Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Pages Agency: Colenso BBDO / Auckland Client: New Zealand Book Council Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Alcoholic, Bruise, Tear Agency: DDB Canada, Vancouver / Vancouver Client: United Way Category: Public Service/Political-Print / Outdoor and Posters - Campaign
California Coastal Commission Campaign Agency: Goodby Silverstein & Partners / San Francisco Client: California Coastal Commission Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Area Under Water Agency: Henderson Advertising / Greenville Client: American Red Cross Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWF Agency: Ogilvy & Mather Thailand / Bangkok Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Campaign
German Foundation for Monument Protection "Bank Note Campaign" Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Sewing Pattern Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt Client: Worldwide Fund for Nature (WWF) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Extinction Agency: Saatchi & Saatchi Singapore / Singapore Client: Greenpeace Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Anti-smoke campaign Agency: TBWA\Paris / Boulogne-Billancourt Client: YLAT Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWII Story Agency: The Alchemy Partnership / Singapore Client: The Eurasian Association Singapore Category: Public Service/Political-Print / Outdoor and Posters - Campaign
LOVE Interactive Agency: JWT / london Client: Diageo - Smirnoff Category: Exceptional Innovation in Media / Innovative Use of Media - Television: Single
Fair Enough Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
120 Not So Standard Features Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Keep it on all fours Agency: Bartle Bogle Hegarty / New York Client: Ford Multi-State Working Group Category: Integrated Branding / Integrated Branding Campaign
Change Integrated Agency: Crispin Porter + Bogusky / Miami Client: GAP Category: Integrated Branding / Integrated Branding Campaign
Hardly Legal Integrated Agency: Crispin Porter + Bogusky / Miami Client: YoungGuns International Advertising Awards Category: Integrated Branding / Integrated Branding Campaign
goo"Fill the city with questions!" Project Agency: ground / Tokyo Client: NTT-Resonant Inc. Category: Integrated Branding / Integrated Branding Campaign
Audi A3 Art of the H3ist Agency: McKinney / Durham Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
le soir newspaper Agency: mortierbrigade / brussels Client: le soir newspaper Category: Integrated Branding / Integrated Branding Campaign
ESPN Brand Without Sports Campaign Agency: Wieden+Kennedy / New York Client: ESPN Brand Category: Integrated Branding / Integrated Branding Campaign
Evidence Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Television / :20 and Under - Single
Door Agency: DDB Amsterdam / Amstelveen Client: Pon's Automobielhandel B.V. Category: Consumer Television / :20 and Under - Single
COACH Agency: TAXI / Toronto Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
ELEVATOR Agency: TAXI / Toronto Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
OFFICE Agency: TAXI / Toronto Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
Otter Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Single
Price of Crude, Road Less Traveled, Rest Stop,Stop the World Agency: Arnold / McLean Client: Amtrak Category: Small Space - Print / Color: Less than a Page - Campaign
Don't Drink & Drive Agency: JWT / london Client: Trader Media - Autotrader Category: Small Space - Print / Color: Less than a Page - Campaign
XM Agency: Mullen / Wenham Client: XM Satellite Radio Category: Small Space - Print / Color: Less than a Page - Campaign

2006 Advertising Merit Award

DDB / Paris

Nike

Nike Run

Outdoor / Outdoor: Campaign

06133A

2006 Advertising Merit Award

Fallon London / London

Sony

Runners

Outdoor / Outdoor: Campaign

06134A

2006 Advertising Merit Award

Grey Worldwide / Auckland

Kiwicare

Bugs

Outdoor / Outdoor: Campaign

06135A

2006 Advertising Merit Award

Jung von Matt AG / Berlin

Figueroa Brothers, Inc.

Hell

Outdoor / Outdoor: Campaign

06136A

2006 Advertising Merit Award

Leo Burnett / Frankfurt am Main

Fiat

For stuff that doesn?t fit everywhere

Outdoor / Outdoor: Campaign

06137A

2006 Advertising Merit Award

Lowe New York / New York

MilkPEP - Milk Processor Education Program

Bones

Outdoor / Outdoor: Campaign

06138A

2006 Advertising Merit Award

Publicis West / Seattle

Washington's Lottery

Gift Giving

Outdoor / Outdoor: Campaign

06139A

2006 Advertising Merit Award

Scholz & Friends Berlin GmbH / Berlin

jobsintown.de

The wrong working environment campaign

Outdoor / Outdoor: Campaign

06140A

2006 Advertising Merit Award

TAXI / Toronto

Nike Canada, Nike Hockey Training

LEG LIFT BILLBOARD / LEG PRESS BILLBOARD / RESISTANCE BILLBOARD

Outdoor / Outdoor: Campaign

06141A

2006 Advertising Merit Award

Y&R / Generator New Zealand / Auckland

Nokia

Video Call Backgrounds

Outdoor / Outdoor: Campaign

06142A

2006 Advertising Merit Award

JWT Mexico / Mexico City

Ford / Lo Jack

Satelites

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06167A

2006 Advertising Merit Award

Ogilvy & Mather Asia Pacific / David , Hong Kong / Hong Kong

Texwood Ltd

Cuts

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06168A

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

Lexus Australia

Beyond the road

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06169A

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

Lion Nathan

It's great getting old

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06170A

2006 Advertising Merit Award

Serviceplan Gruppe f?r innovative Kommunikation GmbH & Co. KG / M?nchen

Verlagsgruppe L?bbe GmbH & Co. KG

Quarantine box

Collateral Advertising / Point-of-Purchase and In-Store: Campaign

06171A

2006 Advertising Merit Award

BBDO Malaysia / Kuala Lumpur

PepsiCo International

Dry Ice

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06284A

2006 Advertising Merit Award

Creature / Seattle

Starbucks

Red Cup

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06285A

2006 Advertising Merit Award

Ground Zero Advertising / Los Angeles

Virgin Digital

Exercise Your Music Muscle

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06286A

2006 Advertising Merit Award

Leo Burnett Limited / London

Leo Burnett / Comic Relief

The Worst F*cking Idea I've Ever Heard

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06287A

2006 Advertising Merit Award

Net#Work BBDO / Hyde Park

Vigin Atlantic Airlines

Give Yourself A Break

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

06288A

2006 Advertising Merit Award

BBDO Atlanta / Atlanta

Hertz Theatre

Underground Theatre

Public Service/Political-Print / Outdoor and Posters - Campaign

06237A

2006 Advertising Merit Award

Colenso BBDO / Auckland

New Zealand Book Council

Pages

Public Service/Political-Print / Outdoor and Posters - Campaign

06238A

2006 Advertising Merit Award

DDB Canada, Vancouver / Vancouver

United Way

Alcoholic, Bruise, Tear

Public Service/Political-Print / Outdoor and Posters - Campaign

06239A

2006 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Coastal Commission

California Coastal Commission Campaign

Public Service/Political-Print / Outdoor and Posters - Campaign

06240A

2006 Advertising Merit Award

Henderson Advertising / Greenville

American Red Cross

Area Under Water

Public Service/Political-Print / Outdoor and Posters - Campaign

06241A

2006 Advertising Merit Award

Ogilvy & Mather Thailand / Bangkok

WWF

WWF

Public Service/Political-Print / Outdoor and Posters - Campaign

06242A

2006 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt

German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)

German Foundation for Monument Protection "Bank Note Campaign"

Public Service/Political-Print / Outdoor and Posters - Campaign

06243A

2006 Advertising Merit Award

Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt

Worldwide Fund for Nature (WWF)

Sewing Pattern

Public Service/Political-Print / Outdoor and Posters - Campaign

06244A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Greenpeace

Extinction

Public Service/Political-Print / Outdoor and Posters - Campaign

06245A

2006 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

YLAT

Anti-smoke campaign

Public Service/Political-Print / Outdoor and Posters - Campaign

06246A

2006 Advertising Merit Award

The Alchemy Partnership / Singapore

The Eurasian Association Singapore

WWII Story

Public Service/Political-Print / Outdoor and Posters - Campaign

06247A

2006 Advertising Merit Award

JWT / london

Diageo - Smirnoff

LOVE Interactive

Exceptional Innovation in Media / Innovative Use of Media - Television: Single

06264A

2006 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Fair Enough

Integrated Branding / Integrated Branding Campaign

06301G

2006 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

120 Not So Standard Features

Integrated Branding / Integrated Branding Campaign

06302G

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Ford Multi-State Working Group

Keep it on all fours

Integrated Branding / Integrated Branding Campaign

06303G

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

GAP

Change Integrated

Integrated Branding / Integrated Branding Campaign

06304G

2006 Advertising Merit Award

Crispin Porter + Bogusky / Miami

YoungGuns International Advertising Awards

Hardly Legal Integrated

Integrated Branding / Integrated Branding Campaign

06305G

2006 Advertising Merit Award

ground / Tokyo

NTT-Resonant Inc.

goo"Fill the city with questions!" Project

Integrated Branding / Integrated Branding Campaign

06306G

2006 Advertising Merit Award

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist

Integrated Branding / Integrated Branding Campaign

06307G

2006 Advertising Merit Award

mortierbrigade / brussels

le soir newspaper

le soir newspaper

Integrated Branding / Integrated Branding Campaign

06308G

2006 Advertising Merit Award

Wieden+Kennedy / New York

ESPN Brand

ESPN Brand Without Sports Campaign

Integrated Branding / Integrated Branding Campaign

06309G

2006 Advertising Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

Evidence

Consumer Television / :20 and Under - Single

06090T

2006 Advertising Merit Award

DDB Amsterdam / Amstelveen

Pon's Automobielhandel B.V.

Door

Consumer Television / :20 and Under - Single

06091T

2006 Advertising Merit Award

TAXI / Toronto

Pfizer Canada, Viagra

COACH

Consumer Television / :20 and Under - Single

06092T

2006 Advertising Merit Award

TAXI / Toronto

Pfizer Canada, Viagra

ELEVATOR

Consumer Television / :20 and Under - Single

06093T

2006 Advertising Merit Award

TAXI / Toronto

Pfizer Canada, Viagra

OFFICE

Consumer Television / :20 and Under - Single

06094T

2006 Advertising Merit Award

Young & Rubicam / Chicago

Miller Brewing Company

Otter

Consumer Television / :20 and Under - Single

06095T

2006 Advertising Merit Award

Arnold / McLean

Amtrak

Price of Crude, Road Less Traveled, Rest Stop,Stop the World

Small Space - Print / Color: Less than a Page - Campaign

06122A

2006 Advertising Merit Award

JWT / london

Trader Media - Autotrader

Don't Drink & Drive

Small Space - Print / Color: Less than a Page - Campaign

06123A

2006 Advertising Merit Award

Mullen / Wenham

XM Satellite Radio

XM

Small Space - Print / Color: Less than a Page - Campaign

06124A

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