The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Special K Parking
Agency: JWT Paris / Levallois Perret
Client: Kellogg's Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Giant Comb
Agency: Leo Burnett / Bangkok
Client: P&G Rejoice Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Beds
Agency: Lowe Bull / Johannesburg
Client: Unilever - AXE Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Firelighter Balloon
Agency: Publicis Frankfurt GmbH / Frankfurt am Main
Client: Tokai Germany Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Nike iD Reuters Sign
Agency: R/GA / New York
Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Diver Recruitment FAQs
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Republic of Singapore Navy Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Barge Resistance
Agency: TAXI / Toronto
Client: Nike Canada, Nike Hockey Training Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Imprints
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :30/:25 - Single
Sky Diver
Agency: DDB/Chicago
Client: Anheuser-Busch Category: Consumer Television / :30/:25 - Single
Doctor
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Policemen
Agency: DDB Mexico / Mexico City
Client: Volkswagen Mexico Category: Consumer Television / :30/:25 - Single
PBA on ESPN - "Crossword"
Agency: Ground Zero Advertising / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Single
ESPN "Dollhouse"
Agency: MJZ / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Single
ESPN "Laundry"
Agency: MJZ / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Single
Starbucks "Bleachers"
Agency: Fallon / Minneapolis
Client: Starbucks Category: Consumer Television / :30/:25 - Single
"Jogger"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: UMW Toyota Motor Category: Consumer Television / :30/:25 - Single
Sheepboys
Agency: TBWA\Chiat\Day/New York
Client: Masterfoods - Skittles Category: Consumer Television / :30/:25 - Single
Performance Enhancers
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / :30/:25 - Single
Bar Napkins - Loin Cloth, Flag, Moustache
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Go Cards - Car, Cupboard, Elevator, Bleacher
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Hand Stamp - Name/Number
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Heeeaa!
Agency: DDB Worldwide Pte Ltd / Singapore
Client: J H Kim Taekwondo Institute Singapore Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
"Red Eye"
Agency: FCB Johannesburg / Johannesburg
Client: Adcock Ingram / Oculosan Eye Drops Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Kiss
Agency: Grey Worldwide South Africa / Johannesburg
Client: 3M Reclosable Fasteners Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Egg
Agency: McCann Erickson Singapore / Singapore
Client: Groupe SEB Singapore Pte Ltd Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Spine
Agency: Ogilvy & Mather / Mexico, D.F.
Client: Motorola Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Wall
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Jim Aitchison Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Shenzhen Mobile ATM
Agency: Ogilvy & Mather, Guangzhou / Guangzhou
Client: Shenzhen Mobile Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Taxi Window
Agency: Ogilvy & Mather, Guangzhou / Guangzhou
Client: Zhujiang Beer Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Edible Paper
Agency: Saatchi & Saatchi GmbH / Frankfurt am Main
Client: Diakonie Katastrophenhilfe (Emergency Aid) Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Thong
Agency: TBWA\RAAD / Dubai
Client: Bendon Lingerie Category: Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Legs
Agency: Arnold Australia / Sydney NSW
Client: International Campaign to Ban Landmine Category: Public Service/Political-Print / Outdoor and Posters - Single
INSECTS
Agency: BBDO West / San Francisco
Client: SAN FRANCISCO ZOOLOGICAL SOCIETY Category: Public Service/Political-Print / Outdoor and Posters - Single
Monsters - Hitler
Agency: Euro RSCG India / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Outdoor and Posters - Single
Trees
Agency: JWT Philippines / Makati City
Client: Green Peace Category: Public Service/Political-Print / Outdoor and Posters - Single
Blanket
Agency: Lobedu Leo Burnett / Sunninghill
Client: Salvation Army Category: Public Service/Political-Print / Outdoor and Posters - Single
Bag
Agency: Ogilvy & Mather / Buenos Aires
Client: Fundacion Vida SIlvestre Category: Public Service/Political-Print / Outdoor and Posters - Single
Fill in the blanks
Agency: Ogilvy & Mather Limited / New Delhi
Client: Seagram India Limited Category: Public Service/Political-Print / Outdoor and Posters - Single
Fill in the blanks (Poster)
Agency: Ogilvy & Mather Limited / New Delhi
Client: Seagram India Limited Category: Public Service/Political-Print / Outdoor and Posters - Single
Crocodile
Agency: Ogilvy & Mather Thailand / Bangkok
Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Single
Make a Stand
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Single
Polar Bear
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Single
Crossing
Agency: Ogilvy Groep Nederland / Amsterdam
Client: Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers) Category: Public Service/Political-Print / Outdoor and Posters - Single
Still Here Bench
Agency: OgilvyOne worldwide / London
Client: Cancer Research UK Category: Public Service/Political-Print / Outdoor and Posters - Single
Cigarette
Agency: TBWA\Chiat\Day / New York
Client: American Cancer Society Category: Public Service/Political-Print / Outdoor and Posters - Single
AXE Shower Gel
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :20 and Under - Campaign
Miller Auditions
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
SPONGES
Agency: CONTRAPUNTO / Madrid
Client: MERCEDES BENZ - SMART Category: Outdoor / Outdoor: Campaign
Award:
2006 Advertising Merit Award
Agency:
JWT Paris / Levallois Perret
Client:
Kellogg's
Title:
Special K Parking
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06272A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
P&G Rejoice
Title:
Giant Comb
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06273A
Award:
2006 Advertising Merit Award
Agency:
Lowe Bull / Johannesburg
Client:
Unilever - AXE
Title:
Beds
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06274A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
DHL
Title:
Map
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06275A
Award:
2006 Advertising Merit Award
Agency:
Publicis Frankfurt GmbH / Frankfurt am Main
Client:
Tokai Germany
Title:
Firelighter Balloon
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06276A
Award:
2006 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike iD Reuters Sign
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06277A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Republic of Singapore Navy
Title:
Diver Recruitment FAQs
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06278A
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Nike Canada, Nike Hockey Training
Title:
Barge Resistance
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06279A
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Imprints
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06066T
Award:
2006 Advertising Merit Award
Agency:
DDB/Chicago
Client:
Anheuser-Busch
Title:
Sky Diver
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06067T
Award:
2006 Advertising Merit Award
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest Mortgage
Title:
Doctor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06068T
Award:
2006 Advertising Merit Award
Agency:
DDB Mexico / Mexico City
Client:
Volkswagen Mexico
Title:
Policemen
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06069T
Award:
2006 Advertising Merit Award
Agency:
DDB / Paris
Client:
L'Equipe
Title:
L'Equipe
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06070T
Award:
2006 Advertising Merit Award
Agency:
Ground Zero Advertising / Los Angeles
Client:
ESPN
Title:
PBA on ESPN - "Crossword"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06071T
Award:
2006 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
ESPN
Title:
ESPN "Dollhouse"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06072T
Award:
2006 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
ESPN
Title:
ESPN "Laundry"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06073T
Award:
2006 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Starbucks
Title:
Starbucks "Bleachers"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06074T
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
UMW Toyota Motor
Title:
"Jogger"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06075T
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day/New York
Client:
Masterfoods - Skittles
Title:
Sheepboys
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06076T
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
Performance Enhancers
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06077T
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever
Title:
Bar Napkins - Loin Cloth, Flag, Moustache
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06251A
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever
Title:
Go Cards - Car, Cupboard, Elevator, Bleacher
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06252A
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever
Title:
Hand Stamp - Name/Number
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06253A
Award:
2006 Advertising Merit Award
Agency:
DDB Worldwide Pte Ltd / Singapore
Client:
J H Kim Taekwondo Institute Singapore
Title:
Heeeaa!
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06254A
Award:
2006 Advertising Merit Award
Agency:
FCB Johannesburg / Johannesburg
Client:
Adcock Ingram / Oculosan Eye Drops
Title:
"Red Eye"
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06255A
Award:
2006 Advertising Merit Award
Agency:
Grey Worldwide South Africa / Johannesburg
Client:
3M Reclosable Fasteners
Title:
Kiss
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06256A
Award:
2006 Advertising Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
Groupe SEB Singapore Pte Ltd
Title:
Egg
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06257A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico, D.F.
Client:
Motorola
Title:
Spine
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06258A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Jim Aitchison
Title:
Wall
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06259A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather, Guangzhou / Guangzhou
Client:
Shenzhen Mobile
Title:
Shenzhen Mobile ATM
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06260A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather, Guangzhou / Guangzhou
Client:
Zhujiang Beer
Title:
Taxi Window
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06261A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi GmbH / Frankfurt am Main
Client:
Diakonie Katastrophenhilfe (Emergency Aid)
Title:
Edible Paper
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06262A
Award:
2006 Advertising Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
Bendon Lingerie
Title:
Thong
Category:
Exceptional Innovation in Media / Innovative Use of Media - Print: Single
Annual ID:
06263A
Award:
2006 Advertising Merit Award
Agency:
Arnold Australia / Sydney NSW
Client:
International Campaign to Ban Landmine
Title:
Legs
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06223A
Award:
2006 Advertising Merit Award
Agency:
BBDO West / San Francisco
Client:
SAN FRANCISCO ZOOLOGICAL SOCIETY
Title:
INSECTS
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06224A
Award:
2006 Advertising Merit Award
Agency:
Euro RSCG India / Mumbai
Client:
Cancer Patients Aid Association
Title:
Monsters - Hitler
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06225A
Award:
2006 Advertising Merit Award
Agency:
JWT Philippines / Makati City
Client:
Green Peace
Title:
Trees
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06226A
Award:
2006 Advertising Merit Award
Agency:
Lobedu Leo Burnett / Sunninghill
Client:
Salvation Army
Title:
Blanket
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06227A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Buenos Aires
Client:
Fundacion Vida SIlvestre
Title:
Bag
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06228A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Limited / New Delhi
Client:
Seagram India Limited
Title:
Fill in the blanks
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06229A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Limited / New Delhi
Client:
Seagram India Limited
Title:
Fill in the blanks (Poster)
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06230A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
WWF
Title:
Crocodile
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06231A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Make a Stand
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06232A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Polar Bear
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06233A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy Groep Nederland / Amsterdam
Client:
Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers)
Title:
Crossing
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06234A
Award:
2006 Advertising Merit Award
Agency:
OgilvyOne worldwide / London
Client:
Cancer Research UK
Title:
Still Here Bench
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06235A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
American Cancer Society
Title:
Cigarette
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06236A
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Shower Gel
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06096T
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Miller Auditions
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06097T
Award:
2006 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
MERCEDES BENZ - SMART
Title:
SPONGES
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06132A