The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Data visualisation Coca-Cola
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: Coca-Cola Category: Other Digital Media / Business to Business
Help Us Stop It
Agency: Agency.com / London
Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign
Nokia 20Lives
Agency: Euro RSCG 4D / Amstelveen
Client: Nokia Category: Viral and Email / Self-Promotion
www.nwyhstockimages.com
Agency: NOWWASHYOURHANDS / LONDON
Client: NOWWASHYOURHANDS Category: Viral and Email / Self-Promotion
Upside Down
Agency: AgênciaClick / São Paulo
Client: The Coca-Cola Company Category: Banners - Fixed Space / Business to Consumer - Single
Fractal
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
RoofStudio-Peg Banner
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Banners - Fixed Space / Business to Consumer - Single
Personality Banner
Agency: Crispin Porter + Bogusky / Miami
Client: PINK Category: Banners - Fixed Space / Business to Consumer - Single
www.nikerunning.com
Agency: DoubleYou / Barcelona
Client: American Nike Category: Banners - Fixed Space / Business to Consumer - Single
Storm
Agency: Freestyle Interactive / San Francisco
Client: Dolby Category: Banners - Fixed Space / Business to Consumer - Single
HP Butterfly Banner
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Banners - Fixed Space / Business to Consumer - Single
Saturn Sky Sounds Banner
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn Category: Banners - Fixed Space / Business to Consumer - Single
Car crash
Agency: Nordpol+ Hamburg / Hamburg
Client: Renault Germany Category: Banners - Fixed Space / Business to Consumer - Single
Get Your Hands On the Real One!
Agency: OgilvyOne / Beijing
Client: Audi Category: Banners - Fixed Space / Business to Consumer - Single
HP DESIGNJET 130
Agency: Saatchi & Saatchi Singapore / Singapore
Client: HP Asia Pacific Category: Banners - Fixed Space / Business to Consumer - Single
BEYES EDIT STORE
Agency: 777interactive / Tokyo
Client: Sony Family Club Inc. Category: Web Sites / E-Commerce
I just go wherever my shoes take me
Agency: Wysiwyg Comunicaci?n Interactiva / Madrid
Client: Camper Category: Web Sites / E-Commerce
groundhog202
Agency: Red Tettemer / Philadelphia
Client: Pennsylvania Tourism Category: Online Movies / Promotional Advertising
Camera Phone
Agency: Leo Burnett / London
Client: Department for Transport - Teen Road Safety Category: Other Digital Media / Public Service/Non-Profit/ Educational
Saab "Saibu" Tour
Agency: ADK / TOKYO
Client: General Motors Category: Web Sites / Promotional Advertising
Project Gotham Racing 3
Agency: AKQA / San Francisco
Client: Xbox Category: Web Sites / Promotional Advertising
EIGHT THE PROJECT
Agency: Aoi Advertising Promotion Inc. / Tokyo
Client: Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe) Category: Web Sites / Promotional Advertising
The Bad Luck Test
Agency: Forsman & Bodenfors / Gothenburg
Client: IF Category: Web Sites / Promotional Advertising
My Life as a 10
Agency: Grupo W / Saltillo
Client: Nike Category: Web Sites / Promotional Advertising
Beck
Agency: Hi-ReS! / London
Client: Beck/Interscope, US Category: Web Sites / Promotional Advertising
Lost Untold
Agency: Hi-ReS! / London
Client: Channel4, UK Category: Web Sites / Promotional Advertising
Red Bull Copilot: Downhill
Agency: Odopod / San FRancisco
Client: Red Bull Category: Web Sites / Promotional Advertising
Levi's? Square Cut
Agency: OgilvyOne Worldwide / Singapore
Client: Levi Strauss Asia Pacific Division Pte Ltd Category: Web Sites / Promotional Advertising
I FEEL LEGACY
Agency: ONE SKY INC. / Tokyo
Client: Fuji Heavy Industries Ltd. Category: Web Sites / Promotional Advertising
JUMP-IN.JP
Agency: ONE SKY INC. / Tokyo
Client: Microsoft Corporation(Japan) Category: Web Sites / Promotional Advertising
Chomp Champ
Agency: Bernstein-Rein / Kansas City
Client: Ruby Tuesday Category: New Media Innovation & Development / Games
Nokia 20Lives
Agency: Euro RSCG 4D / Amstelveen
Client: Nokia Category: New Media Innovation & Development / Games
News for a non-stop world
Agency: Agency Republic / London
Client: BBC World Service Category: Banners - Fixed Space / Business to Consumer - Campaign
Discover Elf Banner Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Discover Card Category: Banners - Fixed Space / Business to Consumer - Campaign
Uncle Sam
Agency: Tribal DDB Dallas / Dallas
Client: happytaxday.com Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Pause
Agency: Netthink / Madrid
Client: Anesvad - against the sexual abuse of children on the internet Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Campaign
Nike Sprint Sister
Agency: DoubleYou / Barcelona
Client: American Nike Category: Banners - Fixed Space / Promotional Advertising - Campaign
Levi's? Mobile Audio Mixer (MAX)
Agency: Lateral Net Ltd / London
Client: Levi Strauss and Co. Europe Category: Wireless / Business to Consumer
Coneman
Agency: BEAM Interactive / Boston
Client: MINI USA Category: Banners - Dynamic / Business to Consumer - Single
The Sneezer Unbelievable
Agency: Dentsu Inc. / Tokyo
Client: Fumakilla Co., Ltd. Category: Banners - Dynamic / Business to Consumer - Single
Cacique Rum - "listen to the call"
Agency: DoubleYou / Barcelona
Client: Diageo Category: Banners - Dynamic / Business to Consumer - Single
Monalisa
Agency: Euro RSCG 4D / São Paulo
Client: Reckitt Benckiser Category: Banners - Dynamic / Business to Consumer - Single
Wild Animus Pillings
Agency: Lean Mean Fighting Machine / London
Client: Too Far Publishing Category: Banners - Dynamic / Business to Consumer - Single
A3 Art of the H3ist "Break-in' banner
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Banners - Dynamic / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Agency:
SCHOLZ & VOLKMER GmbH / Wiesbaden
Client:
Coca-Cola
Title:
Data visualisation Coca-Cola
Category:
Other Digital Media / Business to Business
Annual ID:
06253N
Award:
2006 Interactive Merit Award
Agency:
Agency.com / London
Client:
NSPCC
Title:
Help Us Stop It
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign
Annual ID:
06080N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D / Amstelveen
Client:
Nokia
Title:
Nokia 20Lives
Category:
Viral and Email / Self-Promotion
Annual ID:
06232N
Award:
2006 Interactive Merit Award
Agency:
NOWWASHYOURHANDS / LONDON
Client:
NOWWASHYOURHANDS
Title:
www.nwyhstockimages.com
Category:
Viral and Email / Self-Promotion
Annual ID:
06233N
Award:
2006 Interactive Merit Award
Agency:
TAXI / Toronto
Client:
Ihaveanidea
Title:
MOTEL
Category:
Viral and Email / Self-Promotion
Annual ID:
06234N
Award:
2006 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
The Coca-Cola Company
Title:
Upside Down
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06063N
Award:
2006 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Fractal
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06064N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
RoofStudio-Peg Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06065N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
PINK
Title:
Personality Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06066N
Award:
2006 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
www.nikerunning.com
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06067N
Award:
2006 Interactive Merit Award
Agency:
Freestyle Interactive / San Francisco
Client:
Dolby
Title:
Storm
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06068N
Award:
2006 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
HP Butterfly Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06069N
Award:
2006 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Saturn Sky Sounds Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06070N
Award:
2006 Interactive Merit Award
Agency:
Nordpol+ Hamburg / Hamburg
Client:
Renault Germany
Title:
Car crash
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06071N
Award:
2006 Interactive Merit Award
Agency:
OgilvyOne / Beijing
Client:
Audi
Title:
Get Your Hands On the Real One!
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06072N
Award:
2006 Interactive Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
HP Asia Pacific
Title:
HP DESIGNJET 130
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06073N
Award:
2006 Interactive Merit Award
Agency:
777interactive / Tokyo
Client:
Sony Family Club Inc.
Title:
BEYES EDIT STORE
Category:
Web Sites / E-Commerce
Annual ID:
06183N
Award:
2006 Interactive Merit Award
Agency:
BEAM Interactive / Boston
Client:
Puma
Title:
Puma Football
Category:
Web Sites / E-Commerce
Annual ID:
06184N
Award:
2006 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike iD
Category:
Web Sites / E-Commerce
Annual ID:
06185N
Award:
2006 Interactive Merit Award
Agency:
Wysiwyg Comunicaci?n Interactiva / Madrid
Client:
Camper
Title:
I just go wherever my shoes take me
Category:
Web Sites / E-Commerce
Annual ID:
06186N
Award:
2006 Interactive Merit Award
Agency:
Red Tettemer / Philadelphia
Client:
Pennsylvania Tourism
Title:
groundhog202
Category:
Online Movies / Promotional Advertising
Annual ID:
06240N
Award:
2006 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
Department for Transport - Teen Road Safety
Title:
Camera Phone
Category:
Other Digital Media / Public Service/Non-Profit/ Educational
Annual ID:
06254N
Award:
2006 Interactive Merit Award
Agency:
ADK / TOKYO
Client:
General Motors
Title:
Saab "Saibu" Tour
Category:
Web Sites / Promotional Advertising
Annual ID:
06168N
Award:
2006 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Free
Category:
Web Sites / Promotional Advertising
Annual ID:
06169N
Award:
2006 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Project Gotham Racing 3
Category:
Web Sites / Promotional Advertising
Annual ID:
06170N
Award:
2006 Interactive Merit Award
Agency:
Aoi Advertising Promotion Inc. / Tokyo
Client:
Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe)
Title:
EIGHT THE PROJECT
Category:
Web Sites / Promotional Advertising
Annual ID:
06171N
Award:
2006 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Shiseido
Title:
Shiseido uno
Category:
Web Sites / Promotional Advertising
Annual ID:
06172N
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IF
Title:
The Bad Luck Test
Category:
Web Sites / Promotional Advertising
Annual ID:
06173N
Award:
2006 Interactive Merit Award
Agency:
Grupo W / Saltillo
Client:
Nike
Title:
My Life as a 10
Category:
Web Sites / Promotional Advertising
Annual ID:
06174N
Award:
2006 Interactive Merit Award
Agency:
Hi-ReS! / London
Client:
Beck/Interscope, US
Title:
Beck
Category:
Web Sites / Promotional Advertising
Annual ID:
06175N
Award:
2006 Interactive Merit Award
Agency:
Hi-ReS! / London
Client:
Channel4, UK
Title:
Lost Untold
Category:
Web Sites / Promotional Advertising
Annual ID:
06176N
Award:
2006 Interactive Merit Award
Agency:
Odopod / San FRancisco
Client:
Red Bull
Title:
Red Bull Copilot: Downhill
Category:
Web Sites / Promotional Advertising
Annual ID:
06177N
Award:
2006 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Singapore
Client:
Levi Strauss Asia Pacific Division Pte Ltd
Title:
Levi's? Square Cut
Category:
Web Sites / Promotional Advertising
Annual ID:
06178N
Award:
2006 Interactive Merit Award
Agency:
ONE SKY INC. / Tokyo
Client:
Fuji Heavy Industries Ltd.
Title:
I FEEL LEGACY
Category:
Web Sites / Promotional Advertising
Annual ID:
06179N
Award:
2006 Interactive Merit Award
Agency:
ONE SKY INC. / Tokyo
Client:
Microsoft Corporation(Japan)
Title:
JUMP-IN.JP
Category:
Web Sites / Promotional Advertising
Annual ID:
06180N
Award:
2006 Interactive Merit Award
Agency:
Bernstein-Rein / Kansas City
Client:
Ruby Tuesday
Title:
Chomp Champ
Category:
New Media Innovation & Development / Games
Annual ID:
06247N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D / Amstelveen
Client:
Nokia
Title:
Nokia 20Lives
Category:
New Media Innovation & Development / Games
Annual ID:
06248N
Award:
2006 Interactive Merit Award
Agency:
Agency Republic / London
Client:
BBC World Service
Title:
News for a non-stop world
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
06074N
Award:
2006 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Discover Card
Title:
Discover Elf Banner Campaign
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
06075N
Award:
2006 Interactive Merit Award
Agency:
Tribal DDB Dallas / Dallas
Client:
happytaxday.com
Title:
Uncle Sam
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
06095N
Award:
2006 Interactive Merit Award
Agency:
Netthink / Madrid
Client:
Anesvad - against the sexual abuse of children on the internet
Title:
Pause
Category:
Beyond the Banner / Public Service/Non-Profit/ Educational - Campaign
Annual ID:
06135N
Award:
2006 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
Nike Sprint Sister
Category:
Banners - Fixed Space / Promotional Advertising - Campaign
Annual ID:
06077N
Award:
2006 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Run London 3G
Category:
Wireless / Business to Consumer
Annual ID:
06212N
Award:
2006 Interactive Merit Award
Agency:
Lateral Net Ltd / London
Client:
Levi Strauss and Co. Europe
Title:
Levi's? Mobile Audio Mixer (MAX)
Category:
Wireless / Business to Consumer
Annual ID:
06213N
Award:
2006 Interactive Merit Award
Agency:
BEAM Interactive / Boston
Client:
MINI USA
Title:
Coneman
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06081N
Award:
2006 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Fumakilla Co., Ltd.
Title:
The Sneezer Unbelievable
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06082N
Award:
2006 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
Diageo
Title:
Cacique Rum - "listen to the call"
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06083N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D / São Paulo
Client:
Reckitt Benckiser
Title:
Monalisa
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06084N
Award:
2006 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
Too Far Publishing
Title:
Wild Animus Pillings
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06085N
Award:
2006 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
A3 Art of the H3ist "Break-in' banner
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06086N
